All Marketing articles – Page 312
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NewsKraft aims to halt choc bar decline with NPD
Kraft is hoping to stem decline in the countline and sharing bars markets with new Cadbury Dairy Milk products…
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NewsWessanen UK to 'build momentum' with commercial and marketing hires
Dutch giant Wessanen has hired a marketing director and commercial director for its UK business…
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NewsJellus vodka courts wider market
Halewood International is looking to roll out a flavoured vodka range to the wider off-trade after a trial launch with Asda…
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NewsTideford Organics to overhaul its line-up
Soups and sauces supplier Tideford Organics is rebranding and expanding its range next month…
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NewsKavli launches Primula Pods to target school lunchbox market
Kavli is targeting the back-to-school market with the launch of a new kids’ snacking sub-brand, Primula Pods…
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NewsHeinz will engrave shoppers’ names on Five Beanz
Heinz has launched a Facebook campaign giving consumers the chance to have their name engraved on a bean. The push…
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NewsButterkist relaunches popcorn range
Tangerine Confectionery is hoping for a blockbuster performance from Butterkist as it looks to make it the popcorn…
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NewsMountain Dew seeks Halo 4 effect from video games fans
Mountain Dew - long associated with video gaming in the US - has set its sights on British gamers. The largest-ever UK…
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NewsGeorge and Camilla return for Crabbie's
Crabbie’s Alcoholic Ginger Beer is back on TV next week in a new series of ads featuring characters George and Camilla.
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InterviewsMiller man Haigh shows his bottle
Miller’s Gary Haigh has a reputation for holding his nerve. But as rivals ramp up their promotional activity can he afford…
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NewsWeanie Beans aims for hangover crowd
Artisan coffee brand Weanie Beans is targeting younger consumers with a range that includes a morning-after hangover…
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NewsPlum revamps babyfood range and pushes coupons
Organic babyfood brand Plum is revamping its dairy lines with clearer messaging on pack…
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NewsBloom's gives popcorn a Fresh brand
Fresh Marketing, the company behind Diva popcorn and Fuel granola, is launching a new popcorn brand…
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NewsGuinness getting ready to paint it black
Guinness has unveiled a global ad to mark Arthur’s Day, a celebration of the brand’s founder.
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NewsWyke Farms battles Morrisons delisting on Facebook
Wyke Farms has taken to Facebook to fight back against its delisting by Morrisons.
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NewsHoney Bunches of Oats calls time on its ambitions for Britain
US cereal brand Honey Bunches of Oats is withdrawing from the UK market - for now, at least. A year after launching in the UK…
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Comment & Opinion
Sharpen the milk message
Scoring a retweet from a celebrity and getting your message seen by thousands of followers is often the holy grail for brands on social media.
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NewsMüller Greek Style yoghurt range welcomes lemon variant
Müller has brought forward the launch of a fourth variant to its Müllerlight Greek Style line-up…
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Analysis & FeaturesPaddling pools and BBQs fail to feature in summer promotions
Discounters have already started flogging some of their Olympic merchandise, but mascots Wenlock and Mandeville…
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NewsPower brands deliver Premier growth
All eight of Premier Foods’ ‘power brands’ have increased their market share for the first time in 18 months.