All Marketing articles – Page 311
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News
Stewart replaces Marsden as marketing director at Britvic
Soft drinks company Britvic has appointed former Allied Domecq marketer Simon Stewart as its new marketing director. Stewart replaces Andrew Marsden, who left the company after 10 years last September. With effect from 4...
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Profiles
My Alternative CV - Marc Lawn, head of marketing, Britvic
What's your nickname? I'm not sure I have one, but maybe my team would disagree. Who was your first teenage crush and why? Patsy Kensit - did you not see her?! What was the first music single you bought? The Power of Love by Frankie Goes to...
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News
Tomlinson in top Musgrave marketing job
Musgrave Retail Partners GB has appointed Jemima Tomlinson as its new marketing director.Tomlinson joins Musgrave Retail Partners, formerly Musgrave Budgens Londis, on 14 January and will be responsible for managing and developing the...
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News
My Alternative CV - Helen Bridgett, head of sales and marketing, The Co-operative Group
What's your nickname? Alas, I don't have one. Who was your first teenage crush and why? Although this ages me - it was Donny Osmond and I think he is still gorgeous! When was the first time you got drunk? I started on the good stuff and I ...
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News
Suso energy drink gets £4m marketing spend
Suso, the healthy energy drink being launched next year by former Coca-Cola and Red Bull executives, will be aimed at 16 to 24-year-olds and backed by a £4m marketing spend, its new joint chief executive has revealed. In his first...
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News
My Alternative CV: Lorna Cousins, marketing communications manager, Bernard Matthews Ltd
What's your nickname? Have not got one now, but due to being 4 ft 11", not surprisingly, I used to have the original nickname 'Titch' at school Who was your first teenage crush? Ben Volpeliere-Pierrot in Curiosity Killed the Cat - must have been the...
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News
Food marketing claims slammed
A group of young scientists have slammed the health claims made by food companies to sell products.Their report, There Goes the Science Bit, published by the charity Sense About Science, singled out Nestlé's Ski Activ8 yoghurt, which claims...
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Profiles
My Alternative CV - Lindsay Williams, marketing manager, Village Bakery
Who was your first teenage crush and why? Business studies teacher. Would like to say it was my favourite subject and it was my interest in the subject that did it, but I simply thought he was gorgeous! I was devastated when I found out he was...
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News
Morrisons appoints marketing director
Morrisons has confirmed its appointment of Prudential's UK marketing director Angus McIver to its board as group marketing and communications director - the company's first board-level marketing position. Although the retailer would not...
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Comment & Opinion
Stop wasting marketing spend. Learn to drive sales
a lot more effectively if companies analyse return on investment thoroughly and ensure sales teams follow the most effective strategiesLord Leverhulme, the founder of Lever Bros, famously remarked: "Half the money I spend on advertising...
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Profiles
My Alternative CV - Sarah Swainson, Bavaria’s UK marketing manager
What's your nickname? Squares. I'm sure this was a compliment from school days Who was your first teenage crush and why? Paul Young. Sadly, I saw him at a free concert years later and it spoiled the whole thing.
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News
My Alternative CV - Michael Cohen, marketing director, Whole Earth Organic 10/10
What's your nickname? The Eyebrow When was the first time you got drunk and what did you drink? I remember downing a whole bottle of the sweetest dessert wine imaginable in one go during a school trip to France... not a pretty sight!
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News
Kellogg's rethinks web marketing to children
Kellogg's is raising its commitment to healthier living by bringing out a healthy snack, axing two of its most child-friendly websites and introducing an on-pack cycling promotion. A Mini Breaks bagged snack is being launched under the...
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Profiles
My Alternative CV - Mariam Ridley, marketing manager, J Wray & Nephew
What's your nickname? Riddles. I like to think it's derived from my surname, not my presentation style. Who was your first teenage crush and why? Derek. He was tall, blond and worked in a record shop - when you're 14 there is nothing better. What...
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News
In Brief: Ward joins Spar; New marketing chief; Skillsmart patrons; Strathmore shake-up
Ward joins Spar Martha Ward has joined Spar in the new role of sales development and implementation manager. She was previously retail support manager at high street retailer Robert Dyas and has also worked for discounter Aldi as an area manager....
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Profiles
My Alternative CV - Stephanie Kean, Director of Sales and Marketing for the Serious Food Company
What's your nickname? Teffy (my sister couldn't pronounce her s's and it stuck) Who was your first teenage crush and why? The bad boy in school who sat across me in chemistry. I was the school frump and he teased me about my quilted anorak and blew...
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News
Wine trade told to find more marketing tools
The wine trade is "obsessed" with provenance and needs to find other ways to persuade consumers to pay more than £5 for a bottle, delegates at the London International Wine & Spirits Fair were told this week."Provenance might be a...
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Profiles
My Alternative CV - Susan Beetlestone, general marketing manage, United Co-operatives
What's your nickname? Beetlejuice - not sure what it is when my back is turned, though. Who was your first teenage crush and why? Stuart 'Woody' Wood of the Bay City Rollers. I've seen him recently - let's just say he's not worn well. When was the...
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News
My Favourite Things Ben Johnson, marketing director, The Grocery Company
What's your favourite restaurant? The Chilli Club Thai Restaurant in Lymm, Cheshire. Great, authentic food and a warm welcome for my kids.Do you prefer healthy food or junk food? I enjoy both but it's all about balance. Have you...
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News
Eat Natural in £1m marketing spend
Healthy snack bar producer Eat Natural has embarked on a £1m marketing campaign, its biggest brand support package to date. The activity, which includes advertising in consumer and trade press - a first for the company - kicks...