All Marketing articles – Page 311
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NewsFurby overhauled for new generation
Hasbro is backing the return of Furby with a heavyweight marketing push designed to recapture the excitement…
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Comment & Opinion
Third Party: Time for a media revolution in retail
The £1.5bn spent on media each year by the grocery sector is about to become more accountable…
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NewsMost shoppers spurn brand match schemes as gimmicks
Most supermarket shoppers see price guarantees and brand match schemes as cheap gimmicks…
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NewsSwizzels-Matlow launches festive sweets line-up
Swizzels-Matlow is planning to tempt shoppers this Christmas with a range of sweets available from November.
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NewsPremier moves Hovis into breakfast biscuits
Premier Foods is taking on Kraft brand Belvita with a new range of Hovis breakfast biscuits that it hopes will be worth…
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NewsKallo invests in big TV marketing push
Kallo’s biggest-ever TV advertising campaign will hit screens next week as the natural and organic food…
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NewsCats with Thumbs are back as Cravendale bids to boost milk sales
Cravendale is launching a two-pronged attack on flagging milk sales with a new Cats with Thumbs TV ad and a major…
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NewsEylure celebrates birthday with 1960s lashes range
False eyelash specialist Eylure is celebrating its 65th birthday with a new range of retro lashes. The Anniversary…
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Analysis & FeaturesThe Dairymen 2012: Sports and milk
The Grocer speaks to sports experts about selling the white stuff…and commissions its own bottle design…
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NewsFruit Shoot returns to shelves in time for term after £25m recall
Britvic is set to launch a multimillion pound marketing blitz for Fruit Shoot, which went back on sale this week after…
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NewsBirds Eye chargills get bright new look
Birds Eye is revamping its frozen poultry with new packaging, improved recipes and new variants. The company is adding…
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Analysis & FeaturesUp close and personal
Clubcard and Nectar showed the potential of data mining. Now retailers are taking things to the next level.
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NewsWyke scales up with 'team effect' rebrand
Wyke Farms is rebranding its portfolio in a bid to give it critical mass - and boost sales more than…
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NewsKraft in £200m advertising review ahead of Mondelez move
Kraft Foods has sparked a new scramble in ad land after announcing a review of its £200m European advertising outlay.
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NewsRed Tractor slapped down for 'high welfare' pork claim
Red Tractor can no longer claim Red Tractor pork is “high-welfare pork”, after the ASA upheld complaints from animal…
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NewsNew soups from Baxters in October
Baxters is revamping its soup range for this winter with the launch of five flavours, improvements to 14 recipes and new…
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NewsWarburtons gears up to tackle bread nutrition 'myths'
Warburtons is planning to launch a major new marketing drive based around the nutritional benefits of bread…
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NewsBirds Eye hash brown/waffle combo
Birds Eye has mixed two of its popular lines together to create Hash Brown Waffles. Potato Waffles and Hash Browns…
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NewsExtra Crunchy crisps get image update
Walkers has revamped its Extra Crunchy crisps range and added two new flavours to the line. The packs have gained…
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NewsGoodfella's revamps thin pizza range as Superiore
Northern Foods is continuing its efforts to boost its Goodfella’s pizza portfolio with a revamp of the Flatbread pizza range…