All Marketing articles – Page 314
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NewsSaturdays singer signs up with Alpro
Alpro has teamed up with Una Healy from the Saturdays for the latest phase of its consumer campaign.
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NewsMars gives Bitesize its biggest movie push yet
Mars Chocolate will be giving away cinema tickets in an autumn promotional campaign across its Bitesize range.
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NewsParfetts look for edge with 'Go Local' fascias
Leading cash & carry operator AG Parfett & Sons has launched a new symbol group…
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Analysis & FeaturesLocal sources of satisfaction
We have a huge range of artisan cheeses. A customer tweeted earlier today comparing our store to the Harrods Food Hall…
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NewsMPs call for French-style ban on alcohol advertising
MPs have called for the government to consider a French-style ban on alcohol marketing, including outlawing sports sponsorship and all advertising aimed at young people.
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NewsWalkers ploughs new Deep Ridged furrow
Walkers is taking on the likes of McCoy’s with a new crisp featuring ridges it claims are twice as deep as any other.
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Analysis & FeaturesIs Asda's credit card on the money?
Despite consumer distrust in the banks, and the offer of cash back, analysts are sceptical of Asda’s move into credit cards.
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NewsTetley Tea Folk back on packs in new push
The Tetley Tea Folk are back on pack for the first time in a decade as part of a new push to attract younger consumers.
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NewsBreakfast in style with Crunchy Nut
Kellogg’s has opened a posh Crunchy Nut pop-up restaurant at the Westfield shopping centre in London, and has…
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NewsTalking taters: Potato Council develops shopper friendly logos
The Potato Council has developed a new way for retailers to ‘signpost’ the retail fresh potato category…
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NewsNew packs and recipes for Little Dish
Kids food brand Little Dish has been revamped with new-look packaging and improved recipes.
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Comment & Opinion
Identifying who you are selling to is key, not just how you sell
It was brilliant. It had a rip-tape case, which saves time stacking shelves.
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NewsAldi campaign to feed family for 57p a person
Aldi has launched a recipe-based ad campaign claiming it can feed a family for just over 50p a person.
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Comment & Opinion
A quality move by the Birmingham Balti
ADAS is currently consulting on an application by the Birmingham Balti Association for EU protected name status…
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Comment & OpinionTickled purple by Milk Link's mystery fingers
Milk Link has pitched its Tickler as the ideal cheese for those tricky-to-cater-for menopause discussion groups.
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Analysis & FeaturesSport sponsors head promo table in run-up to the Games
Sport sponsorship is playing a big role in shaping the promotional landscape this summer.
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NewsKellogg’s calls on kids to ‘tip and sip’ more milk
Kellogg’s has thrown its weight behind a campaign to get kids drinking more milk at breakfast.
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NewsTickler £1m TV push promises tasty beacon in 'sea of Cheddar'
Milk Link is investing £1m in a campaign for its extra mature Cheddar brand Tickler that will include the first ever TV ad for the brand…
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NewsBrands set to act over 'free-riding' copycats
Some of the UK’s biggest branded suppliers plan to take legal action against “free-riding” supermarkets…
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Comment & Opinion
What makes a modern brand involves a whole alphabet of words
This week’s special supplement on the evolution of brands and branding is another fascinating journey.