All Marketing articles – Page 310
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NewsDemographic profiling at George
Asda is deploying a new system to predict which items of George clothing will prove most popular in its individual stores
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Comment & Opinion
We should market healthy products to kids
This year saw many of Europe’s big food and snack companies sign an enhanced ‘pledge’ to promise not…
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Comment & OpinionA right royal knees up?
There’s huge potential in the Jubilee for us and we’re working hard behind the scenes to make sure our retailers maximise this potential
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Analysis & FeaturesHow to sell meat and fish online
Meat, fish and poultry can be a tricky sell for mainstream online retailers.
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NewsKerry's all-natural ham campaign
Kerry Foods is gearing up to launch a £3m campaign to support its relaunched ‘100% natural’ Richmond Ham.
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Comment & Opinion
Don't neglect the basics!
I am not a great television watcher, but I do enjoy Mad Men and the way it explores the creative treatment that used to surround brands’ advertising.
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NewsWaitrose: brand matching pledge is ‘seminal moment’
Waitrose’s pledge to match Tesco prices on all branded grocery products is a “seminal moment”…
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NewsCravendale PETs challenge cola
Arla is trying create an on-the-go market for milk - and take on soft drink giants Pepsi and Coke…
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NewsPilgrims Choice cowboy to hit TV
Pilgrims Choice has taken a leaf out of Cravendale’s book by teaming dairy with the Wild West in a off-the-wall new TV ad.
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Comment & Opinion
Don't crumble in the face of the Cookie Law
Last May, the Information Commissioner gave industry much-needed breathing space by deferring for one year the deadline for compliance with the ‘Cookie Law’.
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NewsFish finger the ‘everyday hero’ of Tesco's TV fightback
Tesco is hitting back at its rivals – armed with a fish finger sandwich and a fistful of British-grown spuds.
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NewsTesco focuses on quality message with new campaign
Tesco is to retreat from the supermarket price war with a marketing strategy to improve its reputation for quality.
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NewsJepson is Heinz chief marketing officer
Heinz has promoted Giles Jepson to the role of chief marketing officer.
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NewsFelix Goody Bags target treat market
Nestlé Purina is targeting the burgeoning pet treat market with a new range under the Felix brand
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NewsCollard is marketing and ops director at Morrisons
Morrisons has described its new marketing and operations director Nick Collard…
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My Alternative CVLucy Green, Marketing manager at Kimberly-Clark
Marketing manager at Kimberly-Clark on Sister Sledge, flushing baby wipes down the toilet and the realism of French cinema
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NewsMessi signs for PepsiCo TV promo
Footie ace Lionel Messi has been signed up for a new link-up between Doritos and Pepsi Max.
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NewsNew body to push pole and-line caught tuna
A new professional body for the tuna industry is looking to boost sales of pole and line-caught tuna
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Analysis & FeaturesIsn't Tesco's improved value range rather... Everyday?
Branding experts agree Tesco’s revamp is a start - but only that, given the increasing sophistication of its rivals’ budget own labels.
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NewsLevi Roots now an animated cartoon
Levi Roots has teamed up with Wallace & Gromit creators Aardman Animations for the TV advertising