All Marketing articles – Page 310
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NewsTV advert for Southern Comfort
Bacardi Brown-Forman is backing Southern Comfort with what it claims is its biggest above the line investment in the brand in five years…
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NewsSainsbury’s and Nectar owner plot new marketing venture
Sainsbury’s has teamed up again with the company behind its Nectar scheme for a new marketing venture aimed at fmcg suppliers.
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NewsTesco stresses service by ‘Making Moments Matter’
Tesco has launched a new plan - dubbed ‘Making Moments Matter’ - to emphasise the radical improvements it hopes to make to customer service.
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NewsWaitrose falls foul of the Twitter wags
Waitrose has attracted a wave of jokes at its expense on Twitter after asking followers on the social network why they shop at the supermarket.
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NewsButterman is back for Kerrygold
Kerrygold has returned to TV screens for the first time in two years.
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NewsMorrisons to replace The Best lines with M Signature range
The Best, the own-label range Morrisons inherited through its takeover of Safeway, will be phased out…
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News50p or less: Booker shows off cheap Euro Shopper lines
Euro Shopper had its day in The Sun this week with Booker running an ad to promote the 26 lines in the value range…
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NewsNew flavours, new look for John Crabbie's soft drinks range
Halewood International has begun rolling out its John Crabbie’s soft drinks range in new-look packaging.
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NewsFirst Cape targets over 55s with low abv wine
First Cape is hoping to steal a greater share of Britain’s grey pound with a new campaign pitched at older wine drinkers…
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ProfilesMatt Pullen, former marketing director, Bernard Matthews
Where are they now? Matt Pullen, former marketing director, Bernard Matthews…
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Comment & Opinion
Blood, sweat and loyalty points
The loyalty market is a very different place to that in which we launched Nectar, back in 2002.
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NewsHeineken celebrates Kronenbourg's taste
Heineken is launching a new campaign next week for Kronenbourg 1664 designed to extol the taste of the lager…
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NewsSainsbury’s snipes at rivals with new Brand Match ad
Sainsbury’s is launching a new ad campaign today to push its Brand Match coupon-at-till scheme.
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NewsMalibu mixes its drinks with new Red variant
Malibu is expanding its range with a rum that is flavoured with tequila…
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NewsYoplait makes debut in functional yoghurt
Yoplait has jumped on the resurgent functional dairy bandwagon with the launch of Calin+…
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ProfilesTony Page, former Woolworths commercial and marketing director
Page joined Sainsbury’s as a graduate assistant. He then moved to Asda where he spent 13 years…
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NewsNew Neighbours: Aldi ads come to Ramsay Street
Aldi is building on its recent run of popular ‘Like Brands’ ads by sponsoring Australian soap Neighbours…
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NewsBritvic struggles with Fruit Shoot re-supply
The return of Fruit Shoot will be slower than expected as Britvic has not yet started bottling all the varieties…
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Comment & Opinion
Talking Shop: The real value to your business of a Facebook 'like'
This week, Facebook announced it would be enhancing its security measures on brand pages to remove fraudulent ‘likes’…
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NewsFred gets makeover to flag up Homepride
Premier Foods is giving its Homepride cooking sauce range a makeover as part of plans to strengthen the brand…