All Marketing articles – Page 307
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News
Meat marketing: MLC launches pork ads to heal damage of FMD
Tonnages and spending some 5-10% lower than usual for time of year British pork will be back on the TV screens on Monday [May 14] as part of a £900,000 advertising campaign to begin repairing the damage inflicted on the meat market by the FMD...
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Guide To
The Grocer guide to brokerage: SHS Sales & Marketing
an advertising supplement SHS Sales & Marketing (GB) Farmlea House 2 & 3 Oriel Villas Oriel Road Cheltenham Gloucestershire GL50 1XN Tel: 01242 570288 Fax: 01242 221119 E-mail: sales@shs-sales-mkting.co.uk Key personnel Group Chairman...
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News
Claire stirs up marketing for Baxters' soups and sauces
Baxters has expanded its marketing team with the appointment of Claire Quigley as brand manager. Quigley will be responsible for the company's range of premium ambient soups and its recently launched Baxters/Nick Nairn sauces. She joins from Mars...
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News
Good cause marketing: Virtuous circles
Linking a brand to a good cause creates winners all round according to advocates of the strategy. But Helen Gregory asks if it really is that simple You've got the glossy promotional leaflets, a slick poster campaign and tried offering two for...
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News
MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer Oscar Mayer's British beef success story Oscar Mayer is Sainsbury's largest chilled ready meals supplier, producing a million meals a week for the retailer. It is an important part of...
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MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer Keeping up with organic demand The space allotted to organic products within retail outlets is growing, with many of the leading multiples putting their weight behind the concept. But...
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MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer Reassurance has pushed sales to an all-time high since BSE MLC economic analysts are recognised as a point of expertise in the UK meat industry. Here we summarise their predictions for...
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News
MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer How very convenient second ad phase for Tim Nice But Dim The highly successful Tim Nice But Dim promotional campaign is currently seeing its second wave of activity. TV advertising is...
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News
MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer MLC keeps a shrewd eye on consumer buying patterns What is the ultimate product mix? This is a category management dilemma that all retailers face. To help the decision making process...
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News
MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer RF Brookes' award winning work R F Brookes Avana, part of the RHM group, has six sites in the UK producing chilled savoury products and baked lines for M&S, and pizza bases for the...
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News
Marketing chief Coppard sets his sights on trebling turnover
Merrydown has promoted from within to fill its long term vacancy for a director of marketing. Mike Coppard, who joined the company 18 months ago as customer marketing controller, has been acting director since the summer. He is to concentrate on...
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Profile: Kurt Bettin, CMA Central Marketing Organisation o
Accidental exile Kurt Bettin has spent 32 years masterminding the CMA's progress but now, as he tells Helen Gregory, Germany beckons A resident of this country for 32 years, German-born Kurt Bettin declares a fondness for Cheddar, bacon and...
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News
The battle over detergents: It's a marketing coup as Co-op g
Exclusive Julian Hunt Co-operative Group has scored a major marketing coup by beating both Procter & Gamble and Unilever to market with dissolvable laundry liquid pouches. Brio Actipods, developed by McBride, go on sale in selected Co-op stores on...
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E-commerce: LMS appoints marketing partner
E-grocer Last Mile Solutions has appointed a new marketing partner for the launch of its online home shopping service which is still several months away. The service, which is yet to be named, is a joint venture with minority shareholder Waitrose....
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News
Marketing: Kids' business
Kellogg Canada's Apple Jacks breakfast cereal has been marketed for children by children: Helen Gregory reports Kellogg Canada is certain that kids will like their relaunched breakfast cereal Apple Jacks, because kids themselves have relaunched...
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News
Addis makes sweeping changes to its marketing team
The Addis houseware group put a series of marketing team changes in place this week. Senior category manager Kate Johnston has been promoted to consumer division marketing manager. Kevin Toes takes her place. Paul Frost becomes head of new product...
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News
MLC: British meat marketing (advertisement feature produced
MLC launches major push for beef and lamb A massive new £2.5 million beef and lamb campaign fronted by the Tim Nice But Dim character creation of popular television comedian, Harry Enfield, is launched by the Meat and Livestock Commission this...
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News
MLC: British meat marketing (advertisement feature produced
Targeting the younger lamb consumer With over 70% of lamb eaten by consumers aged over 45, the task ahead is to win and influence the younger generations who have drifted away from red meat in recent years. By enhancing the image, convenience and...
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News
MLC: British meat marketing (advertisement feature produced
Beef is back on the menu and a natural, versatile choice With post BSE beef sales well on the road to recovery, the MLC is aiming to grow the beef market further so that it becomes a popular choice throughout the week. Optimism for a full recovery...
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News
MLC: British meat marketing (advertisement feature produced
Developing the category to meet the consumer need for convenience Maurice McCartney, retail trade manager at the Meat and Livestock Commission believes that effective category management is key in driving the meat industry forward and states that...