All Marketing articles – Page 308
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News
M&S in marketing reshuffle
Marks & Spencer is reorganising its marketing group in a reshuffle that will create at least three new senior posts. Baker Street has already stated that the necessary skills will be found externally. Group marketing director Alan McWalter will run...
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Profile: Danish Bacon and Meat Council's marketing director
Frying pans feels the heat Defending Danish bacon is a serious business these days. But John Howard is keeping his sense of fun He's a Cambridge classics scholar, former Ampleforth student, and has many other hallmarks of a man who is British to...
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Marketing: This big piggy
The latest MLC pigmeat ads have set out to disturb. How big a risk is there that such shock tactics will merely backfire, asks Karen Dempsey Using shock tactics in an advertising campaign is a high risk strategy. Get it right and it's an effective...
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Marketing: Sainsbury gets into bed with naked chef
Sainsbury is hoping to inject some passion into its advertising after signing up celebrity chef and Essex geezer Jamie Oliver as the new frontman for its marketing activity. Marketing director Sara Weller said: "All the new work is still focused...
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MARKETING DIRNKS: We can turn British market round'
In its bid to rebuild the franchise for German wines in the UK, producers are being offered a cash incentive to come up with innovative wines and marketing plans. The German Wine Institute has set aside £75,000 which will be awarded to up to three...
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Dairy Crest marketing chief joins Duchy Originals as md
The Prince of Wales' food brand Duchy Originals has appointed Belinda Gooding as its new managing director. She takes up the post in June. Currently the group marketing director at Dairy Crest, Gooding has worked on the launch of its organic cheese...