All Marketing articles – Page 315
-
NewsWyke Farms asks consumers to vote for new packaging design
Wyke Farms is handing consumers the task of choosing its next pack design, as the 150-year-old brand has its first crack at “co-creation”.
-
NewsUncle Ben’s and Yeo Valley get 15 minutes of fame with Jamie
Uncle Ben’s and Yeo Valley Yoghurt will feature in Jamie Oliver’s upcoming series, Jamie’s 15-Minute Meals – marking Channel 4’s first product placement deal for a cookery show.
-
NewsClubcard key to Clarke's new online strategy
Tesco boss Philip Clarke has unveiled a two-tier online marketing strategy in a drive to ramp up the use of personalised Clubcard data.
-
Comment & OpinionHank says thanks for Mattessons' belated name-check
Red-hot trends of the summer: Cockney rhyming slang, due to the Olympics coming to Stratford Rec…
-
Comment & Opinion
Giving retailers an Olympic boost
With the opening ceremony of The London 2012 Olympic and Paralympic Games just around the corner…
-
NewsHeston ad highlights Waitrose pig welfare claims
Waitrose will throw down the gauntlet to rivals over animal welfare in a new TV advert starring Heston Blumenthal.
-
Comment & Opinion
Marketing jargon, Spots v Stripes and Aldi's ranging plan
Some bits of PR and marketing jargon are meaningless, ‘ROI’ and ‘client focused agency’, for example. Others are redolent with power.
-
Comment & Opinion
Fail to innovate and you're sure to fail
Clinton Cards is the latest in a long list of brands that have succumbed to the current austere trading conditions on the high street.
-
Comment & Opinion
Start of the Mapping Wars
Location, Location, Location! The Mapping Wars have begun.
-
NewsClose shave for Pilgrims Choice over cowboy’s pre-watershed antics
Adams Foods has been rapped by the advertising watchdog for endangering young children by showing one of its new Pilgrims Choice adverts before the 9pm watershed.
-
NewsLynx ads among the most controversial of 2011
Unilever was behind two of the 10 most complained about ads last year, according to a report from advertising watchdog ASA.
-
NewsTesco teams up with The Sun for Llama's ad push
Tesco is launching an ad campaign for its venture brand Llama’s snacks range this weekend in conjunction with The Sun newspaper.
-
NewsTurkey push a success as consumption rises
Turkey producers are claiming a breakthrough in their quest to convince Brits that turkey is not just for Christmas…
-
NewsMoretti and Corona in summer offensive
Birra Moretti and Corona are gearing up for their biggest-ever UK marketing campaigns.
-
NewsRihanna signs up for Vita Coco's big push
Rihanna is fronting the first UK ad push for Vita Coco as it looks to drive the coconut water market to £100m in two years.
-
NewsSaucy Napolina wants more Italian action
Napolina is kicking off an aggressive marketing strategy as the Princes-owned brand aims to become a one-stop shop for Italian-style food.
-
NewsBrands are frittering money on 'ineffective' promotions
Brands are throwing money away on price discounts when there are far more cost-effective ways to drive volume sales growth…
-
NewsChedds are proper food, says new TV ad push
Dairy Crest’s Chedds brand is returning to TV screens next week.
-
My Alternative CVMy alternative CV: Helen Blackburn, Daioni
Sales & marketing manager, Daioni, on her magical spa, mopeds and Johnny Depp
-
NewsRustlers 'fit daughter' push focuses on quality
Rustlers has young lads firmly in its sights with its latest campaign - the delicately titled Fit As A Butcher’s Daughter.