All Marketing articles – Page 224
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NewsMilk brand shake-up on the cards after Müller/DC deal
The processor is set to take a fresh look at its brand portfolio following the acquisition
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NewsHolland & Barrett redesigns snacks range and adds 30 products
The retailer has revamped the packaging across its entire 80-strong range of healthy snacks
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NewsWeetabix's Weetabuddies in Cartoon Network partnership
The move is part of a £1.7m push for the cereal brand
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Analysis & FeaturesStar Wars awakens sales of movie-based toys
2015 was the year in which films “re-established themselves as firm favourites for the licensing industry”
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NewsTangerine's Sarah Brown to oversee Yushoi Snapea rice sticks
Brown had been with Tangerine since 2007
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NewsClipper Teas kicks off new year with green tea campaign
The video highlights some of the processing methods used to produce other green teas
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Comment & OpinionTunnock’s provokes a storm with a Tea Cake as it eschews Scottish identity
For a new marketing campaign in England, Scottish firm Tunnock’s made two fateful decisions
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NewsAsda relaunches free magazine as multi-platform Good Living
Vlogger Anna Saccone Joly is joining the new magazine as a monthly columnist
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NewsKettle Chips offers a Taste of Luxury in new on-pack promo
The promotional campaign will run across 10 million packs
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NewsHancocks, Kinnerton and Finsbury secure Ghostbusters licences
The Ghostbusters reboot is expected to be one of 2016’s biggest releases
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NewsThe Happy Egg Co sponsors Good Morning Britain weather on ITV
The free-range brand wants to capitalise on rising demand for eggs at breakfast
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NewsScottish langoustines set for TV boost from Jamie & Jimmy
The industry is hopeful Scottish seafood will benefit from the ‘Jamie Oliver effect’
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Comment & OpinionNesquik bunny could be first in a line of kids’ marketing campaigns to fall
An end to the year which only illustrates the much bigger battleground that lies ahead
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NewsNesquik ad breached EU health claim regulations, rules ASA
ASA says Nesquik’s Asda tie-up breached rules over marketing to children
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NewsSainsbury's jazzes up its Christmas jumpers
New range of jumpers for dogs promoted by canine jazz band
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NewsGlen's Vodka and High Commissioner get price-marked bottles
Both brands have been in decline across the off-trade
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NewsDo you want sexist muffins? Tell us about it (and more) in The Grocer’s 2015 Packaging Survey
Talk to us about your take on all the crucial trends in fmcg packaging at the moment
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NewsGood Hemp dairy alternative looks to raise £1.5m to fuel growth
Braham & Murray is seeking up to £1.5m in a second fundraising round
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NewsWhiskas Dry cat food range gets revamp with new formulation
The update will be supported with a £10m spend across the year
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NewsSimplyFresh offers to swap unwanted Christmas gifts
SimplyFresh is offering to swap unwanted presents as part of a post-Christmas digital marketing campaign