All Marketing articles – Page 224
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NewsHeineken launches first TV push for premium Amstel lager
The ad will makes its debut tonight (20 June) during the England v. Slovakia match…
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NewsVolvic Touch of Fruit hires Tom Daley
The campaign invites shoppers to share secrets for the chance of their entry becoming a large digital poster
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NewsCono Sur celebrates Tour de France tie-in with limited labels
Created by artist Eliza Southwood, the labels picture a cycling race in a Chilean landscape
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NewsCo-op launches regional Be As Unpredictable As Summer TV ads
New Mezze ad supports the Be As Unpredictable As Summer TV ad the Co-op launched on 25 May
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Comment & OpinionGet video into the marketing mix
The Cannes Lions advertising festival has started to embrace the partnership between creativity and digital technology
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NewsGender marketing lines are increasingly blurred
Sir, Claire Nuttall’s call for more sex-specific brands goes against the prevailing trend
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Comment & OpinionBodyform gets bloody for shocking and inspiring ad
Bodyform has been creating a buzz on social media with its new ad, Blood
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NewsPrinces launches 'royal' £2.7m fish broadcast campaign
The new commercials focus on the brand’s tuna products
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NewsJägermeister gets £10m push for updated bottle and label
The move is the “most significant” overhaul in the herbal liqueur’s 80-year history…
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Comment & OpinionDrink and (fast) driving: Why Heineken's F1 deal makes sense
Motor racing and booze have a long history together
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NewsCo-op has fitted 25 stores with its retro new look so far
Co-op expects 500 stores to be rebranded by end of year
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NewsWKD signs Made in Chelsea star Binky Felstead to push Blush
The 10-week digital and social campaign goes live on 25 June
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NewsDomestos to donate sales to Unicef sanitation programme
The tie-up aims to help 25 million people gain improved access to clean toilet facilities
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NewsHeineken becomes global beer partner of Formula One
Marketing activity will include an ‘If You Drive, Never Drink’ campaign
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NewsPeperami brings back Fanimal as part of Euro 2016 campaign
Consumers have the chance to win €2,016
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NewsSurf adds Clothes Care colour maintenance detergent duo
The laundry detergent range is available from this month in two formats – liquid (23 washes) and capsule (16 washes)
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Comment & OpinionHeinz sauces spot looks good but is light on inspiration
Heinz is marking summer with a big push for its sauces range
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NewsWyke Farms gives its butter a more premium look
The processor has overhauled pack designs for its premium Wyke Farms Salted and Unsalted Farmhouse Butter blocks
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NewsCamden Town Brewery set for off-trade assault
New-look packaging rolled out this week, along with Camden’s first-ever ad campaign and a sampling push
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Comment & OpinionFood & drink's five most complained about TV ads of 2015
The most complained about food & drink ads of 2015 offer a curious insight