All Marketing articles – Page 223
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NewsWarburtons marketing director Mark Simester appointed Soreen MD
Simester will take up the new role on 8 August after spending four years as marketing director at Warburtons
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NewsRachel's Organic launches first TV ad in four years
Primetime campaign focuses on heritage as a natural and organic yoghurt brand
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NewsLife Health Foods rebrands Nutribix cereal as Nutri-Brex
Change coincides with the launch of a new gluten-free Weetabix-style biscuit…
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NewsCoca-Cola GB launches £10m push for Coca-Cola Zero Sugar
Coca-Cola Zero Sugar is rolling out now as part of the company’s £30m reformulation and NPD programme
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NewsLidl to launch 'authenticity, provenance, quality' ads
Retailer films real-life sceptics being converted at supplier farms
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NewsHaribo commuters back for Train instalment of Kids’ Voices ad
The characters continue to share their ‘childlike enthusiasm’ for Starmix
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Comment & OpinionIceland scores a winner with inspired Euro 2016 campaign
Amid the drama of the past week, there was a football match on. And Iceland Foods played a blinder
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NewsBeefeater gives its London Dry Gin a 'capital' makeover
The new packaging, rolling out now, features a hand-drawn map of London that captures the ‘rich tapestry’ of the city
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NewsReady Brek brings in a bear for brand revamp
The relaunch aims to modernise the brand while “singing the category-leading health credentials loud and proud”
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NewsAldi gets into gear for Team GB's Rio Olympics kit-out process
Aldi has developed checkouts especially for the occasion
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NewsAldi CEO hits out at ASA for banning its Morrisons price comparison ad
Morrisons filed a complaint and the ASA agreed the ads were misleading
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NewsASA raps Nurofen over misleading TV advert
The ad wrongly suggested the product targeted pain in specific areas of the body
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NewsGary Lineker fronts TV ad to drive new Walkers Bugles snacks
The commercial is aimed at encouraging consumers ‘to embrace their playful side’
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NewsCorona to host stages at Lovebox and Citadel music festivals
The fast-selling brand promises ‘chilled beach tunes, upbeat melodic and deep house music’
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NewsHäagen-Dazs returns to Wimbledon as official ice cream supplier
The five-year tie-up will be marked by a £2.5m campaign and a new and exclusive limited-edition strawberries & cream stick
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NewsRobinsons launches thermal digital ad posters for Wimbledon
Consumers will also be invited to experience being in an umpire’s chair via a VR headset…
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NewsHuggies Pull-Ups' secrets of potty success
Huggies Pull-Ups has invested £1.8m in a new integrated campaign for its training pants
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NewsSarah Ellis made Blakemore Trade Partners marketing director
Ellis spearheaded the development of a new business-to-business multichannel marketing strategy
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NewsNick White made AHDB head of domestic marketing, beef & lamb
White says he is looking forward to “building on the success of last year’s mini roast campaign”
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NewsMorrisons adds There’s A Beer For That activations to stores
The partnership launched in 492 stores across the UK this week