All Marketing articles – Page 216
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News
Antonio Carluccio named new face of Cirio tomato products
The Italian chef will feature in Cirio advertising and PR in the UK and Australia
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News
Vita Coco launches 'Swear by it' coconut oil information site
The site will offer recipes and health and beauty advice
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News
Ecover makes more bottles from 'ocean plastic'
The bottles are available from Waitrose exclusively from the beginning of October
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News
Shake-up of rules for food & drink advertising to children planned by CAP
The Committee of Advertising Practice (CAP) has launched what it said would be a far-ranging review of the self-regulatory system
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News
The Black Farmer launches roast-in-bag pork joint
The joint is going into The Co-op later this month
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News
Cockburn's port ramps up Christmas focus with gift tins
Symington Family Estates is marking the 200th anniversary of Cockburn’s Port with the launch of three gift tins
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News
MaxiNutrition campaign features England rugby players
GSK has launched a £1.2m multichannel campaign for MaxiNutrition featuring England rugby players
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News
Zeo sells limited edition for Breast Cancer Awareness
10p from each bottle will be going to the Pink Ribbon Foundation
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Analysis & Features
The winners of the 2015 Marketing, Advertising and PR Awards
We reveal winners of 2015 Marketing, Advertising and PR Awards
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Comment & Opinion
Target audience? Don't be too narrow-minded with marketing
When you set up a business, you might be told by wise and wonderful marketing people that you MUST have a target audience
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Comment & Opinion
Johnnie Walker's eclectic ambassadors jump on the joy wagon
Think of ‘joy’ in fmcg ads and you’ll probably think of Cadbury. But Johnnie Walker is looking to change things
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News
Morrisons gets behind #GivingTuesday charity event
Morrisons has thrown its weight behind global charitable campaign #GivingTuesday this year
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News
Landmark launches 'All You Need' Rugby World Cup promotion
Landmark Wholesale has launched a 12-strong bestseller promotion for the Rugby World Cup…
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Comment & Opinion
Working with vloggers: how brands can get it right
”Retailers have long handed handsome pay packets to stars of TV and the big screen”
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Comment & Opinion
As the MAP Awards approach, check out The Grocer team’s favourite ads
Tomorrow is a red-letter day for fmcg marketing. For at 4pm (Friday 25 September), we will reveal the winners
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News
Hain Daniels gives Linda McCartney's 'sharper' new look
Hain Daniels is rolling out a new look for its Linda McCartney’s brand
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News
Savse plays on 'hard to say' name in new advertising campaign
The ‘Hard To Say, Easy To Love [Sav-say]’ campaign kicked off on Monday…
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News
Publicity stunt: Heineken unveils action-packed Bond ad
Heineken has launched an international TV and cinema advert starring Daniel Craig
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Comment & Opinion
Matthew McConaughey, sandals and other reasons to be chia-full
Supermarkets are clambering over each other like triathletes in a pond to cater for a new breed of weekend warrior