All Marketing articles – Page 215
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Comment & OpinionShopper mindsets take marketing beyond demographics
What was once typical of the grocery sector is becoming increasingly irrelevant
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Comment & OpinionBake Off needs a strategic marketing approach
This year, The Great British Bake Off is offering more drama than usual – good news for grocers and supermarkets
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NewsWilliam Grant & Sons unveils new look for Drambuie
The revamped bottle features Jacobite illustrations to depict the liqueur’s 270-year-old Isle of Skye provenance
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News'That's the Co-op way' ad push highlights ethical sourcing
Multimedia campaign launched on Friday with TV, outdoor and press elements
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NewsSainsbury's 'Gary' vegan cheese takes social media by storm
Supermarket jokingly rebrands free-from cheese on Twitter following Facebook rant
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NewsUm Bongo adds moustache packaging for Movember push
Featuring Um Bongo’s cartoon animals wearing moustaches, the special packs will be available from 15 October
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NewsOcado and Vitality link for 'healthy food' discounts
Vitality members will get free delivery on their Ocado orders if at least 30% of the spend is on healthy food
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NewsHeston at Waitrose gets major makeover and extension
Waitrose is relaunching its Heston at Waitrose range with more products and new “quirky” packaging
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NewsPot Noodle ready to kick off Boom Pot on-pack push
The promotion will offer shoppers the chance to bag on of 42,000 portable speakers
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Comment & OpinionQuality Street outcry should teach brands to be creative when communicating change
With reformulation high on the agenda, more brands will require effective ways to communicate change
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Comment & OpinionGary puts the thick into thick cut for McCoy's
McCoy’s has updated its ‘flavour calling’ campaign to promote its new thick cut crisps
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NewsIsla Negra wine links with English Heritage for on-pack promo
The neck collar drive comprises 2.5 million bottles
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NewsVictoria Southern made Kerry kids' dairy snack marketing head
Promotion follows five years working across Kerry Foods’ meat portfolio
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NewsSpar launches digital tools for Halloween marketing
In the run-up to Halloween, Spar will be running digital marketing initiatives online for kids
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NewsWaitrose adds Top Rated customer reviews to products
The new Top Rated campaign highlights products that have been given its top 5-star rating
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Comment & OpinionAldi and the art of minimalism
The discounter is making waves with its first ever TV ad in Germany - featuring neither products nor price messages
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NewsMary Berry's Bake Off exit has "weakened value"
The show is now “tarnished” according to retail marketing expert Catherine Shuttleworth
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NewsActivia gets premium makeover and new 'Live InSync' tagline
The French dairy giant said the revamp would create a more premium “aspirational lifestyle brand”
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NewsWrigley signs up to Bin it for Good litter initiative
Scheme aims to reduce litter and raise money for charity
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Comment & OpinionZero to iconic design in less than a decade
Easyfairs recently commissioned a study revealing Britain’s top 10 most recognisable brands’ packaging