All Marketing articles – Page 211
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Comment & Opinion‘Thinking diversely’: why a new approach will be good for business
Mars’ new ad for Maltesers shows how diversity can be done well
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Comment & OpinionReal-time trend data is vital for maximising sales
It’s back to school with a vengeance for retailers. The next quarter is filled with key dates
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NewsWrap launches initiative to reduce food waste in London
The campaign aims for joined-up thinking on food waste, recycling and healthy eating
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NewsHello Fresh to boost chefs' profiles with cookalong events
The recipe box company will run four cookalongs this month starting from tomorrow
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NewsOne Stop ice cream van to hand out samples in the Midlands
The initiative is part of a new experiential campaign
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NewsMars kicks off disability-friendly advertising strategy
Scope worked with Mars on accurately representing the experiences of disabled people
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NewsSainsbury's to hand out 1 million free fridge thermometers
Sainsbury’s is set to give away one million fridge thermometers
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Analysis & FeaturesIs obesity being fuelled by marketing to kids online?
Food brands stand accused of using increasingly subversive tactics on the internet to sell junk food to children
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NewsWaitrose organic food sales rise nearly 5% year on year
The retailer is backing the Soil Association’s Organic September by launching an initiative with Ellie Harrison and Alan Titchmarsh
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Comment & OpinionHeinz gets Adland archetypes to bang on a can
Heinz’s new ad is almost a great idea
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NewsTesco to mark Organic September with organic giveaway
About 7,500 online shoppers to benefit from free ingredients box
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NewsBirds Eye adds new products in major Inspirations push
The spend will see a packaging refresh and a £5.5m marketing campaign
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News‘Irresponsible’ Captain Morgan TV ad banned by ASA
The commercial was irresponsible, advertising watchdog ruled
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NewsMondelez launches £3.4m campaign for new Oreo flavours
The campaign includes a 20-second TV advert alongside a ‘Flavour Mobile’ touring cities
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NewsL’Oréal introduces first man in mass market cosmetics ad
The push for the True Match foundation range stars 23 ‘inspirational ambassadors for diversity’
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NewsVimto launches marketing campaign for No Added Sugar drinks
Campaign will stretch across grocery, convenience and wholesale channels
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NewsPaddy McGuinness joins Gary Lineker in new Walkers club ad
Walkers is giving its new sandwich-inspired range of crisps a push via an ad starring Paddy McGuinness and Gary Lineker
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NewsMalibu launches on-pack promotion featuring app-less technology
The new push is part of the brand’s #BecauseSummer campaign
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NewsHeinz Beanz unveils 'rhythmic' #CanSong TV advert
A new TV advert for Heinz Beanz is set to make its debut this weekend, as part of a £4m media investment by owner Kraft Heinz
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NewsCandy Kittens sweets get 'emoji-inspired' rebrand
The new packaging will launch this week in Waitrose stores nationwide