Casillero del Diablo is bringing its Wine Legend TV campaign back with a new 100-second film that debuts in December.
The new advert was shot on location in Budapest, Paris, Venice, in Asia and the ‘Devil’s Cellar’ itself - the Chilean location that gives the wine its name. It will first air during Sky Atlantic drama Last Panthers in the week of 14 December, before being shown on Channel 5 during movies such as Entrapment, and in drama, sport, food and lifestyle shows across Sky channels.
“We’re really thrilled to be launching Casillero del Diablo’s biggest ever TV campaign, and look forward to seeing the added impact on our sales - which have already been outstanding in 2015,” said Concha y Toro UK marketing manager Laura Thomas.
Concha y Toro, which includes Casillero del Diablo, is now the sixth largest wine brand in the UK, with sales up 15.5% to £102.5m [Nielsen 52 w/e 10 October 2015].