good grain puffed wheat

Halo Foods has rebranded its Good Grain Puffed Wheat cereal to highlight the product’s low sugar content.

The new-look packs of the cereal, rolling out into Tesco, Asda and Waitrose from next week, feature traffic-light colours on the front, alongside a fresh colour scheme and an updated logo and image - all introduced to convey the product’s ‘naturalness’.

Halo Foods also revealed it will launch “at least” two new variants of Good Grain Puffed Wheat later this year, alongside its first hot breakfast option.

The original Good Grain Puffed Wheat variant contains 0.1g of satfat and 0.3g of sugar per serving, which has 57 calories.