It’s no surprise to learn that some of the team behind Sipsmith’s stop-motion animation have worked with Fantastic Mr Fox director Wes Anderson – it’s packed with the visual flair of his films.

The imaginatively named Mr Swan – voiced by comedian Julian Barratt - explains why the gin tastes “so outrageously good”. With a supporting cast including a curious pigeon and ‘Juniper Guy’, he takes us on an enlightening journey through the manufacturing process, underlining the brand’s premium cred (it only uses gin from the middle of the batch, we’re told). Barratt’s delivery makes the already funny script sing, giving Mr Swan an irresistibly daft charm.

It’s obvious a lot of care and attention has been put into the ad – which Sipsmith would no doubt say reflects its product. A delight.