Archive of all Mars articles – Page 3
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Analysis & FeaturesMars’ $36bn deal for Kellanova is a vote of confidence in snacking
Mars’ blockbuster deal is a huge bet that the shift towards snacking is here to stay – even across HFSS food. Will it inspire more M&A in fmcg?
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ProfilesMars’ Victoria Rae on D&I, Taylor Swift and company culture
From graduate scheme to emerging channel director, Victoria is still driving growth and innovation at Mars after 15 years
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Comment & OpinionWill Mars-Kellanova deal signal a UPF black hole?
Will this Kellanova be a giant explosion, releasing a massive amount of energy, in the form of sugar, fat and salt?
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Analysis & FeaturesWhat ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
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NewsMars agrees blockbuster $36bn takeover of Kellanova to create snacking behemoth
The all-cash offer marks the biggest deal in Mars’s history, dwarfing the privately owned US group’s $23bn acquisition Wrigley in 2008
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Comment & OpinionMars’ $30bn move for Kellanova could kick off consolidation wave
The acquisition would be a significant move, both in size and strategic direction
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NewsHotel Chocolat to launch bakery offer as part of store expansion plans
The new offer includes chocolate brownies, but also chicken curry and pulled pork pasties
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NewsMars Wrigley shrinks Celebrations tubs by 50g ahead of Christmas
The manufacturer confirmed the move after photos of the new smaller tubs were posted online
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NewsTesco adds ‘easy meal’ fixture with exclusive Ben’s Original NPD
Sitting alongside pot noodles and canned soups, the fixture includes own-label and branded meals
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NewsMars Wrigley trials second display unit made from cocoa beans in Tesco
The unit is made from a corrugated cardboard alternative developed in partnership with sustainability consultancy Medoola
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Category ReportRice, pulses & noodles trends 2024: Oodles of noodles
Convenience, affordability and a growing appetite for Asian food are driving gains for noodles. How are suppliers capitalising?
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Category ReportMeet the fast and furious gum challengers
Tyson Fury’s Furocity is one of a wave of fast-growing brands looking to challenge the gum heavyweights. Can they succeed?
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Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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NewsHFSS reporting proposals watered down as supermarkets call for takeaways focus
A series of other plans, drawn up by the Food Data Transparency Partnership (FDTP), have also been sidelined, The Grocer has learned
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NewsBite Back slams manufacturers for marketing HFSS foods to kids
Mondelez, Kellanova, Mars, Nestlé, Unilever, PepsiCo and Ferrero have been called out in a new report
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Comment & OpinionDreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
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Comment & OpinionMilliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
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KVI TrackerEaster chocolate prices soar up to 50% in the supermarkets
The Grocer’s analysis found 227 out of 386 seasonal chocolate SKUs available in the big four were more expensive this year