Archive of all Mars articles – Page 3
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Analysis & FeaturesOatly, Asda and RSPCA hypocrisy: The Grocer’s unofficial review of 2024
The Grocer takes a look back over what hit the headlines this year – the highs, the lows and the downright ridiculous, in our 100% unofficial review of 2024
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NewsChildren bombarded with ‘relentless’ pre-watershed HFSS ads, claims report
The report, published today by The Food Foundation, claims Haribo, Mars, Mondelez, PepsiCo and Kellogg’s dominated the TV ads shown
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NewsMars Food appoints Hans Bakker as regional manager for Europe
Bakker replaces Dave Dusangh, who has taken on a new role as regional president for North America
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2024: Confectionery
Mars Wrigley has strategically tapped into the nation’s new craving for sour flavours in a novel format
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NewsMedia Bites 1 November: more budget reaction, Amazon, Mars, Harrods, Aldi
Friday’s press continues to be dominated by reaction to the first Labour budget for 14 years, and, perhaps unsurprisingly, many of the leading UK publications are unsympathetic
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Category ReportPetcare eyes wellness: trends report 2024
Petcare is following the human trend for wellness, with a raft of products emerging that offer ‘a holistic approach to animal care’
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NewsM&M’s turns tables on trick or treaters in Ring doorbell campaign
Timed for the run-up to Halloween, the marketing campaign sees callers getting “fun and festive quick replies” from Red
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NewsTop food manufacturers urged to address ‘staggering’ carbon emissions
The UK’s leading manufacturers were found to emit more carbon emissions globally than the entire aviation industry
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NewsMars Wrigley rebrands ailing non-HFSS Triple Treat range
The range has been renamed to make it help shoppers ‘make informed choices’, according to Mars Wrigley
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Analysis & FeaturesMars’ $36bn deal for Kellanova is a vote of confidence in snacking
Mars’ blockbuster deal is a huge bet that the shift towards snacking is here to stay – even across HFSS food. Will it inspire more M&A in fmcg?
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ProfilesMars’ Victoria Rae on D&I, Taylor Swift and company culture
From graduate scheme to emerging channel director, Victoria is still driving growth and innovation at Mars after 15 years
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Comment & OpinionWill Mars-Kellanova deal signal a UPF black hole?
Will this Kellanova be a giant explosion, releasing a massive amount of energy, in the form of sugar, fat and salt?
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Analysis & FeaturesWhat ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
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NewsMars agrees blockbuster $36bn takeover of Kellanova to create snacking behemoth
The all-cash offer marks the biggest deal in Mars’s history, dwarfing the privately owned US group’s $23bn acquisition Wrigley in 2008
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Comment & OpinionMars’ $30bn move for Kellanova could kick off consolidation wave
The acquisition would be a significant move, both in size and strategic direction
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NewsHotel Chocolat to launch bakery offer as part of store expansion plans
The new offer includes chocolate brownies, but also chicken curry and pulled pork pasties
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NewsMars Wrigley shrinks Celebrations tubs by 50g ahead of Christmas
The manufacturer confirmed the move after photos of the new smaller tubs were posted online
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NewsTesco adds ‘easy meal’ fixture with exclusive Ben’s Original NPD
Sitting alongside pot noodles and canned soups, the fixture includes own-label and branded meals
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NewsMars Wrigley trials second display unit made from cocoa beans in Tesco
The unit is made from a corrugated cardboard alternative developed in partnership with sustainability consultancy Medoola
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