Archive of all Mars articles – Page 3
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Profiles
Mars’ Victoria Rae on D&I, Taylor Swift and company culture
From graduate scheme to emerging channel director, Victoria is still driving growth and innovation at Mars after 15 years
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Comment & Opinion
Will Mars-Kellanova deal signal a UPF black hole?
Will this Kellanova be a giant explosion, releasing a massive amount of energy, in the form of sugar, fat and salt?
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Analysis & Features
What ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
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News
Mars agrees blockbuster $36bn takeover of Kellanova to create snacking behemoth
The all-cash offer marks the biggest deal in Mars’s history, dwarfing the privately owned US group’s $23bn acquisition Wrigley in 2008
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Comment & Opinion
Mars’ $30bn move for Kellanova could kick off consolidation wave
The acquisition would be a significant move, both in size and strategic direction
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News
Hotel Chocolat to launch bakery offer as part of store expansion plans
The new offer includes chocolate brownies, but also chicken curry and pulled pork pasties
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News
Mars Wrigley shrinks Celebrations tubs by 50g ahead of Christmas
The manufacturer confirmed the move after photos of the new smaller tubs were posted online
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News
Tesco adds ‘easy meal’ fixture with exclusive Ben’s Original NPD
Sitting alongside pot noodles and canned soups, the fixture includes own-label and branded meals
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News
Mars Wrigley trials second display unit made from cocoa beans in Tesco
The unit is made from a corrugated cardboard alternative developed in partnership with sustainability consultancy Medoola
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Category Report
Rice, pulses & noodles trends 2024: Oodles of noodles
Convenience, affordability and a growing appetite for Asian food are driving gains for noodles. How are suppliers capitalising?
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Category Report
Meet the fast and furious gum challengers
Tyson Fury’s Furocity is one of a wave of fast-growing brands looking to challenge the gum heavyweights. Can they succeed?
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Category Report
Confectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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News
HFSS reporting proposals watered down as supermarkets call for takeaways focus
A series of other plans, drawn up by the Food Data Transparency Partnership (FDTP), have also been sidelined, The Grocer has learned
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News
Bite Back slams manufacturers for marketing HFSS foods to kids
Mondelez, Kellanova, Mars, Nestlé, Unilever, PepsiCo and Ferrero have been called out in a new report
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Comment & Opinion
Dreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
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Comment & Opinion
Milliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
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KVI Tracker
Easter chocolate prices soar up to 50% in the supermarkets
The Grocer’s analysis found 227 out of 386 seasonal chocolate SKUs available in the big four were more expensive this year
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News
Mars Pet Nutrition appoints Natalia Ball global chief growth officer
Ball joins from her current role as global VP of pet specialty retailing and chief brand officer for Royal Canin