Mary Berry news and analysis – Page 5
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Comment & OpinionThe Great British Bake Off: the most emotional finale yet?
Melting crème pâtissière, ‘bun’ puns and the most exclusive English tea party outside of Buckingham Palace
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Comment & OpinionSwitch the Lights LED campaign praised by RH Amar
I would like to congratulate you on your Switch the Lights campaign…
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Category ReportSauces & Condiments Category Report 2015
Savage price cuts by retailers on own-label ranges of sauces and condiments have hit brands hard
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NewsIceland teams up with GBBO star for new cookbook
Iceland is celebrating its 45th anniversary this year and the new book will feature 45 recipes which showcase the brand’s ‘The Power of Frozen’ campaign
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Comment & OpinionBake Off’s back – but what other categories need the TV treatment?
With a new pretender on the scene in the form of ITV’s BBQ Champ, we’ve had a think about some other potential winners
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Category ReportHome baking category report 2015
Prices are on the up in the home baking aisle despite the soaring influence of the discounters. Can the new Bake Off series sustain growth?
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NewsPaul Hollywood to launch home baking brand with Premier Foods
Premier Foods will launch a new home baking range with Great British Bake Off heartthrob Paul Hollywood
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Category ReportDiscounters rise: Home Baking Category Report 2015
Prices are on the up in the home baking aisle despite the soaring influence of the discounters
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Comment & OpinionMary Berry's Absolute Favourites: gentle, gimmick-free TV
Leave it to good ol’ Mary Berry to ditch the stunts and take us back to basics in Mary Berry’s Absolute Favourites
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Comment & OpinionBaking brings home the danger of odours in marketing
If fresh bread is the nation’s favourite smell, what’s up with in-store bakeries? Simon Gwynn explores.
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Grocer 33Waitrose Cheltenham: G33 store of the week
Cheltenham’s Waitrose is surrounded by rivals, so how do they stand out?
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Comment & OpinionAre men the future of the baking market?
Nearly half of all British men bake at least once a week, according to our exclusive research
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Analysis & Features10 things you need to know about… home baking
We’ve been baking with the sector’s biggest brand, cooking up new concepts with creatives, crunching the sales figures and much more for our latest digital feature, on the home baking market. Put the kettle on and tuck in…
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Analysis & FeaturesThe Bake Off effect: nearly half of Brits bake weekly
Mary Berry and Paul Hollywood influence more men than women, our exclusive poll reveals…
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Analysis & FeaturesBuyer Q&A: ‘let your product do the talking’
Just how great is the Bake Off effect? How should brands pitch? What’s in store for 2015? Find out here…
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Category ReportFocus on Barbecue
As pulled pork gets its first TV ads and US barbecue brands land in the UK, will ‘low & slow’ reach new heights in 2015?
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NewsWho's in need of a celebrity makeover?
Celebrities can deliver stunning sales, but what can you do if your stars start breaking bad?
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InterviewsRob Amar, MD of RH Amar: The Big Interview
RH Amar’s MD is widening the speciality supplier’s reach, from looking beyond its Med heartland to selling to discounters…
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Comment & OpinionWe need to talk about gender diversity in the industry
The challenge lies in tackling subconscious biases that continue to block talented female candidates from promotion
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My Alternative CVChow Mezger, Jude's Ice Cream, on frogs and Mary Berry
I tell my mates I work for the best ice cream company in the land, which happens to have been dreamt up by my dad…