Fast-scaling nappy brand Peachies has closed an oversubscribed investment round for £2.1m as it prepares to accelerate growth further.
Achieving tenfold growth in 2024, Peachies built annualised recurring revenue (ARR) of £2m from subscriptions to its chlorine, latex, fragrance and dye-free nappies. It reached in excess of 25,000 customers in the UK last year.
On track to hit £8.4m ARR in 2025, the startup now employs 12 staff, up from five at the beginning of the financial year. The company will launch two new products “soon”, with the first planned for the third quarter of 2025, including its first expansion outside nappies.
The B Corp’s latest investment round was led by private equity firm ArmaVir Partners, based in New York, and Triple B, an Amsterdam-based family office, with co-founders Rima Suppan and Morgan Mixon remaining majority owners of the London-based company.
“We’re a small, scrappy team and, as the founders, Rima and I are focused on ensuring our team has the ability to creatively develop thoughtful, innovative solutions for nappy wranglers,” Mixon said.
“With such value-aligned partners on board who believe in this approach, we are ready to accelerate our journey as a high-growth, sustainable business.”
A finalist in The Grocer Gold Awards’ Startup of the Year 2025, Peachies combines a “rare clarity of purpose” with “strong early product-market fit,” according to Jordy Johannes, chief investment officer of Triple B.
Lee Chaikin, ArmaVir Partners’ co-founder, added: “Morgan and Rima are two exceptional founders with a clear vision, relentless drive, and a deep passion for disrupting a category that has been underserved.”
Peachies’ low-carbon nappies can save up to 93kg of CO2 emissions per baby, according to the brand.
Recent collaborations with fellow challenger brands, such as Trip’s CBD-infused drinks and wonky veg delivery service Oddbox, have come as part of a social-first marketing strategy that has afforded the business an organic reach of more than four million consumers.
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