Pork Farms Bowyers has launched a new fried snack product in line with its "proper food when proper famished" ethos. Its new Snack Bar is made with sausagemeat which is fried and coated in breadcrumbs and is filled with either coleslaw or Coronation Chicken. It hopes to appeal to younger consumers and those with an appetite for "food on the move". PFB product manager Andrea Tomlin said: "Fried snack manufacturers have been slow to develop new products beyond Scotch eggs and there has been limited own label innovation. We've taken the lead in offering retailers a chance to expand their snack ranges." PFB said the fried snack market is worth £20.2m and is growing at 7.9% year on year. Rsp: 89p. {{P&P }}