All New product development articles – Page 134
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Range Preview
Range preview: Tesco Fire Pit BBQ range 2021
Tesco has drawn inspiration from American ‘pitmasters’ for its latest own-label brand Fire Pit. Here’s our pick of the range
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News
Geary’s Bakery launches raft of Jason’s breads into Asda and Ocado
It has debuted three ‘Breads of the World’ into the Asda’s in-store bakeries
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Comment & Opinion
Six rules for a successful post-Covid product launch
Developing the right objectives, committing to realistic levels of marketing investment and adopting a test, learn and adapt approach are pivotal to success, says Simon Callender, creative planning director, Initials
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News
Plant-based plastic-free gum Nuud makes UK retail debut
The brand has rolled into Waitrose stores
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News
KP fuses crisps and popcorn to create ‘crossover’ Butterkist snacks
The NPD offered “the lightness of popcorn and the crunch of crisps”, said KP
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News
Napolina launches premium Selezione Speciale sauces and canned tomatoes range
The Princes-owned brand plans to expand the range into pasta and oils further down the line.
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News
Kopparberg makes move into flavoured vodka with new trio
Kopparberg has branched out in recent years into gin, flavoured rum, RTDs and hard seltzers
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News
Finnebrogue adds NPD trio to plant-based Naked lineup
The Northern Irish supplier suggested further significant NPD was in the pipeline ‘in the coming months’
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News
Pinkster adds pair of Spritz drinks made with gin-soaked berries
They were made with gin-soaked raspberries left over from Pinkster’s gin production
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News
Enterprise Brands targets ready meal wastage with 16-day shelf life duo
Its new meals use patented technology to ensure a 16-day shelf life on delivery
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News
Buxton Water launches multipack made up of 100% rPET bottles
It has rolled exclusively into Tesco
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News
High-strength US RTD brand Four Loko makes UK debut
The drinks themselves are vodka-based, using both natural and artificial flavours and beet sugar as key ingredients
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News
Nestlé unveils two new lower-carbon coffee bean varieties
The robusta beans deliver ‘up to 50% higher yields per tree’ according to the supplier
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Range Preview
Range preview: M&S summer wine and spirits 2021
Summer getaways abroad may be off the cards for the moment, but M&S has unveiled its summer range of wine and spirits to help shoppers travel the world via the booze aisle instead
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News
Nestlé adds ‘simple’ Shreddies made with four ingredients
The cereal is made with wholegrain wheat, fruit purée, date syrup and “a pinch” of salt, and is non-HFSS
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News
Better Nature unveils “accessible” plant-based quartet
It comes after the brand raked in £1.6m from a Seedrs campaign in March
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News
Petfood brand Aardvark to launch with duo made with insects
The two lines, one for dogs and one for cats, are made from black soldier flies
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News
Bud Light to challenge White Claw with trio of hard seltzers
Bud Light Seltzer, which was previously only available in the US, will launch in the UK with a 4% abv version
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News
KP adds flavoured Krunch Mix snacks
KP said the launch would “drive excitement by hitting both taste and texture notes that shoppers desire”