cadbury screme egg biscuits

Burton’s Biscuits and Premier Foods have unveiled Halloween NPD for their Cadbury licensed ranges.

Burton’s is rolling out Cadbury Screme Egg Biscuits (rsp: £1.79/104g), with a white and green fondant filling. They join returning lines Mini Animals Halloweenies, Halloween Mini Fingers, and Trick or Treat assortment. The range will also feature an on-pack promotion with animated film Hotel Transylvania 2.

Premier is offering Cadbury Mini Rolls in two new pack formats: a Witch’s Broom (rsp: £3) containing 10 rolls in a line, and a Cauldron with 12 rolls. It is also bringing back Blackcurrant Bite Mini Rolls and Cinder Toffee Cake Bars, as well as launching Mr Kipling Witches Hat Fancies.