Toffee Yaar

Source: Yaar

Startup dairy brand Yaar is to launch quark snack bars into retail this week, in a bid to bring dairy to the handheld snacks category.

Its chilled bars come in Vanilla, Cloudberry and Toffee, each with a vanilla quark centre and coated in Belgian chocolate, caramel and toffee respectively.

The Cloudberry variant also features a core of lemon and cloudberry – an amber berry with a flavour profile between redcurrant and raspberry.

Two of the trio, Cloudberry and Vanilla, will roll out into Sainsbury’s from 5 May, while all three have secured listings in Whole Foods Market (rsp: 99p/40g).

Yaar described the concept as akin to a choc ice, with the quark forming a filling similar in texture to cheesecake. The products are made with quark produced on the Estonian island of Saaremaa.

Cloudberry Yaar

Source: Yaar

At under 140 calories each (350kcals per 100g), the snacks would introduce a permissable alternative to cakes and biscuits, said the brand.

Yaar is backed by investment company Aser – the majority shareholder in Championship football club Leeds United – which specialises in sports, lifestyle and entertainment.

The brand had been “launched to disrupt the dairy category by bringing a brand new handheld dairy snack bar to UK consumers” said founder Andrei Garbuz.

“With the introduction of the UK’s first quark bars, we are creating a new category and offering spoon-free dairy snacking on the go in an accessible, convenient and tasty format.”