kelloggs verival cereal

Kellogg’s this week brought its Austrian cereal brand Verival to the UK.

The premium range of 100% organic granola and muesli comprises six variants, with flavours including orange & acerola and blueberry & apple.

Previously sold predominantly in northern Europe, Verival had rolled into the UK to tap demand for “organic, vegan and sustainable food” said Maddy Walmsley, sales business manager for Verival UK.

Read more: Dorset Cereals launches ancient grains muesli trio