Kopparberg has boosted its range of spirits with a new Dark Fruit spiced rum.
The drink (37.5% abv) is billed as being “infused with a smooth blend of blackcurrant and blackberry flavours”, showcasing “the brand’s flavour expertise”, and is recommended served over ice or mixed with cola and a wedge of lime.
To mark the launch, Kopparberg has teamed up with rapper Kojey Radical, who has designed a limited run of T-shirts inspired by the drink, with proceeds from the sale of each shirt donated to the Music Venue Trust, a charity that works to support grassroots music venues.
It’s the latest in a series of launches outside the brand’s cider heartlands – May saw Kopparberg launch a trio of hard seltzers, for instance.
The brand was “always looking for new ways to engage our customers and introduce the brand to new audiences – we were thrilled with the reception our fans had to our cherry variant, and the bold flavours of blackberry and blackcurrant and rum felt like a natural fit”, said Kopparberg head of marketing Rob Salvesen.
The partnership with Kojey Radical, meanwhile, “highlights the importance of supporting the night-time economy and late-night event spaces, now more than ever”, he added.
It rolls into Tesco and Booker from 1 September (rsp: £30/70cl).