hobnobs nibbles

Pladis UK has added a Hobnobs variant to McVitie’s Nibbles, following “an extremely successful year” for the bite-sized biscuit range.

Promising the same “oaty texture and syrupy taste” of a regular Hobnob, the new line will be available from January in a resealable pouch in 120g (rsp £1.89) and 80g PMP (£1) SKUs.

Since its launch in February, Nibbles has amassed sales of £12m, according to McVitie’s brand director Kerry Owens.