Perfect World Mint Choc Chip ice cream

Perfect World promises an average of 80 calories per 100ml

Free-from brands Perfect World and The Fry Family Food Co are gearing up for warmer weather with ice cream NPD.

Perfect World has unveiled its dairy-free, no-added-sugar range for 2017 – set to roll out to freezers from 12 March. The brand, which claims to be the UK’s first producer of stevia-sweetened ice cream, promises an average of 80 calories and 1g of sugar per 100ml.

Fry's Family Food Co salted caramel ice cream

Fry’s range is made with coconut milk and sweetened by agave

New variants Double Chocolate Chip and Mint Chocolate Chip will sit alongside the longer-standing Taste of Carrot Cake and Caramel Pecan – which have been reformulated for improved taste and flavour, and to be gluten-free.

Perfect World has also reduced the rsp of its 500ml tubs from £4.49 to £3.99. The move was to make the brand “mainstream” and avoid being seen by retailers as “niche”, said CEO Chris Conklin.

Meanwhile, The Fry Family Food Co, which specialises in plant-based products, has diversified into “more indulgent territory” with the launch of Artisan Dairy-Free Ice Cream. The vegan-friendly range is made with coconut milk and sweetened by agave. It is available from this month in five 475ml variants with an rsp of £4.99: Madagascan Vanilla Bean, Just Toasted Coconut, Tons Of Cookies, Salted Caramel, and Vanilla Bean Espresso. All but Tons Of Cookies are gluten-free.

The range was produced in response to growing demand for dairy-free ice cream, said Tammy Fry Kelly, international marketing director for Fry’s. “We’d also been on a hunt for something indulgent. The launch is our solution.”