Seedlip Mycellium

Source: Seedlip

The box will break down in compost or flower beds

Seedlip is launching what it claims is its “most sustainable gift pack” with packaging made from biomass and mycelium.

The gift box, which contains a full-sized bottle of Seedlip Spice 94 and a 100% recycled glass highball, was a “durable, alternative packaging material that breaks down in compost or flower beds within 45 days”, said Seedlip.

It took only eight days to grow a mushroom with suitable mycelium – the fibrous structure that connects mushrooms with their food sources – meaning the difference in carbon between this box and a cardboard box, for example, was “quite incredible”, said Seedlip.

The bottle will feature a neck tag with thyme seeds enclosed, with instructions for how shoppers can grow the seeds while utilising the biodegradable box as a planter.

It will launch on 1 October on Seedlip’s new sustainable gifting shop, alongside a host of other gifts in sustainable packaging.

William Reed – the publisher of The Grocer – has launched a new exhibition exclusively for the low & no category. For more information, visit low2nobev.com.