Whitworths is launching a major innovation push in a bid to recruit younger consumers to the brand.
It is set to launch two new healthier snacking ranges, Fusions and Gastro Nuts.
Fusions comprises a variety of tropical dried fruits infused with “100% natural complementary flavours”.
It will debut with three variants: Coconut Flavoured Pineapple, Strawberry Flavoured Mango and Watermelon Flavoured Papaya.
The range had been designed for “younger consumers seeking healthier snacks that don’t compromise on taste”, said Whitworths.
Gastro Nuts, meanwhile, will debut with four “gastro-inspired” flavours: Sea Salt & Chardonnay Vinegar, Mature Cheddar & Red Onion Chutney, Jalepeno & Lime and Smokey Maple Bacon
They were “baked not fried to seal in flavour and minimise the introduction of unnecessary oils and salts”, said Whitworths.
Fusions will roll into Tesco from early September (rsp: £2.10/75g-80g). Gastro Nuts will launch later this year or early in 2023 with stockists yet to be confirmed (rsp: £2.30/120g).
Whitworths commercial director Phil Gowland said the innovations had been designed to “not only deliver on the high taste expectations of consumers but also with health, economic and climate targets in mind”.
“We know that significant changes need to be made to the nation’s eating habits for the future of our planet – and things like eating more fruit & vegetables, consuming more fibre and alternative proteins are essential.”
“We’re hoping that these new ranges will reach new consumers, in new eating occasions to help everyone eat a little healthier every day,” Gowland added.
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