All news articles – Page 2851
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NewsActivia joins Rachel’s in pouring yoghurts
Danone is following in the footsteps of Rachel's by launching a range of pouring yoghurts under its Activia brand. The yoghurts (rsp: £1.99/950g) come in three variants strawberry, vanilla and natural and are intended to be used with...
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Rana hires Tim Lovejoy for new ad
Former Soccer AM host Tim Lovejoy has been named as a new brand ambassador for Giovanni Rana pasta as part of a £2.5m television advertising campaign. The four-week campaign hit screens on Monday and portrays Lovejoy panicking over the...
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NewsRadox pokes fun at tacky world TV ads
Radox spoofs tacky TV advertising styles from India, Japan and the UAE in its new TV advert. The television and print campaign kicked off this week to support the launch this summer of Radox for Men. It takes a humorous look at...
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NewsPublic invited to do it like Dolmio puppets and star in new ads
Can’t act? Don’t worry. Wooden acting skills could be a distinct advantage in a new campaign being launched next weekend to engage consumers with the Dolmio pasta sauce brand. Mars is inviting members of the public to Do It Like Dolmio by…
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NewsDebut for Finest in Tesco’s beer and cider aisles
Tesco will up the premium credentials of its own-label booze with a debut beer and cider range under its Finest banner, The Grocer can exclusively reveal. The 10-strong line-up of bespoke bottled drinks includes a 9.2% abv American Double...
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NewsFocus On Alcoholic Drinks: New players, new strategies
Following a shake-up of key personnel in the beer, wines and spirits category, how are retailers coping with duty hikes and a reliance on promotions? Anna-Marie Julyan reports
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Focus On Alcoholic Drinks: Four to watch
Beefeater is getting a track record for innovation. Beefeater 24, launched in October 2008, is a super-premium expression that is based on 12 botanicals, including tea, and is steeped for 24 hours.
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NewsFinsbury Food looks to spread free-from appeal with Genius
Finsbury Food is hoping to broaden the appeal of its Genius gluten-free bread beyond coeliac sufferers and ramp up its category share through a £3m marketing campaign. The multimedia push will run later this year in a bid to increase...
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NewsHigh Street Dreams sauce listed by Asda
Mr Singh's the chilli sauce of BBC1 High Street Dreams fame is now rolling out to Asda stores nationwide just five months after the show aired. The launch marks the 25-year-old brand's first listing with one of the big four and comes...
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NewsNisa sticks to its guns in face of Costcutter’s latest assault
Colin Graves’ resignation from the board of Nisa-Today’s has brought the long-standing feud with Costcutter back to boiling point, says Beth Phillips
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Bacon suffers rasher blood to the head
Kevin Bacon is back in vogue, if the ubiquitous Hollywood icon ever really went away. Famously, you can link any movie actor to any other via his movies, in the 'Six Degrees of Kevin Bacon' parlour game. His starring role in...
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Hallowe’en home baking for Dr Oetker
Dr Oetker is responding to the growing home-baking trend with Hallowe'en-themed treat-making kits. The new range, available now, comprises a Bat Cookie Mix, a Cupcake Mix and an Apple Decorating kit, all of which contain the key...
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NewsMore Corks Out to get bar-style wine sampling
Independent off-licence Corks Out is to introduce licensed bars to more of its stores so consumers can try wines before they buy. Having tested the format at its Alderley Edge store, it is now adding seating areas and self-service wine...
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NewsMatthews turkey gets chippy-style batters
Bernard Matthews is taking on one of the nation's favourite meals the fish and chip supper with a new range of turkey fillets with flavoured batter. Aimed at families with teenagers or young adults, there are four lines in the Taste of...
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This is just battery farming for cows
Sir, So now we have a concentration camp for cows ('Super-Size My Farm', The Dairymen, 11 September). For many years a battle was fought to stop battery cages for chicken. Always we were told the hen was perfectly happy, otherwise it...
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NewsNBA seeks beef taskforce to tackle industry’s issues
The National Beef Association is calling for the establishment of a government-backed beef taskforce to "turn the UK industry around". The taskforce would be similar in structure to the pigmeat supply chain task force set up in March...
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NewsBerocca introduces a guarana supplement
Berocca is injecting some fizz into the vitamin and mineral supplement market with what it claims is the first soluble tablet to contain guarana. Berocca Boost is positioned as an effervescent vitamin and mineral tablet that provides...
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NewsYeo Valley blames government for organic sector’s woes
The organic sector has been let down by 30 years of government neglect, the CEO of one of the country's largest organic dairy suppliers has claimed. A lack of governance had jeopardised the sustainability of British food supply by...
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NewsGraves ‘reserves right’ to return to Nisa board
Costcutter chairman Colin Graves has backtracked on his shock resignation from the board of Nisa-Today's, as the convenience giant posted a 7.4% jump in full-year sales this week. Graves sensationally quit from the board of Nisa-Today's...
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NewsNew Findus boss vows to reignite frozen food
The newly appointed Findus UK MD Leendert den Hollander has set out his stall to turn Findus into the nation's number one frozen brand within five years and to "reignite growth" in the sector. The group's former chief marketing officer...