All news articles – Page 3886
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News
Suppliers call for trade to unite on health front
Leading manufacturers warned the industry it must take a united stance on health issues, or face a new wave of legal restrictions.IGD president and Tate & Lyle chief executive Iain Ferguson said: “The politics of health and obesity is high...
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Salkeld’s clarion call to poultry
David Salkeld, the recently appointed chief executive of Grampian, is losing no time in shaking up leaders in the poultry sector.In one of his first public performances since taking over, he launched a sharp attack on the lack of imagination...
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Campaign Trail
Smirnoff icemanufacturer Diageo brand Smirnoff Ice agency JWT budget £14m In a continuation of the brand's As clear as your conscience' series, this new ad shows how difficult it is for a girl to get her fella to do home...
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Campaign trail
Actimelmanufacturer Danonebrand Actimelbudget £3mThe latest burst of Actimel’s Feel the Difference in 14 Days campaign coincides with the new year fitness drive.Backed by £3m of activity, including TV and press...
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onken Moussemanufacturer Onken Dairybrand Onken Moussebudget £1mOnken Mousse returns to the small screen this week with a £1m run of its ‘too good to share’ commercial.Hitting screens throughout February, the ads feature...
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Campaign trail
maltesers manufacturer Masterfoodsbrand Maltesersbudget £2.8mA new run of four TV ads for Maltesers – UFO, Bump, Fan and Smile – are on air throughout the year.The campaign is designed to build a link...
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Campaign trail
doritosmanufacturer Doritosbrand Doritosbudget £1.5mTV and radio star Vernon Kay makes his debut as the Doritos brand ambassador in a new TV campaign to support the launch of Doritos Latinos, a new, lighter crunch tortilla...
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Campaign trail
STARBURST manufacturer Masterfoodsbrand Starburst Sour Chewsagency Grey Worldwidebudget part of a £3.4m spendNew Sour Chews are the recipient of the latest part of a £3.4m relaunch spend for Starburst...
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Campaign trail
surf manufacturer Lever Fabergé brand Surfagency Lowebudget part of a £6.7m spendA new campaign features cult comedy duo Adam and Joe who are subjecting TV’s celebrity designer Laurence Llewelyn-Bowen to...
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Campaign trail
Crusha manufacturer: Silver Spoonbrand: Crusha Milkshake Mixagency: Walsh Trott Chick Smithbudget part of a £1m spend The TV ads feature flat cap-wearing kitten musicians playing instruments in a field....
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Christmas cleaning up
Oven cleaning brand Dr Beckmann is sandwiching Christmas between two bursts of advertising on TV.The £300,000 push behind skin-friendly Rescue Oven Gel is aimed at tapping into both pre- and post-Yuletide clear-ups.A single ad...
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Farewell to inner city life
Andrew Davidson is having a stressful time. He has been trying to complete the sale of his inner city shop in Belfast and the purchase of another in its leafy suburbs (The Grocer, August 16, p15).But at criticial times his solicitor proves...
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The Grocer Cup goes to Sir Ken
Readers of this magazine have voted Sir Ken Morrison as the grocery industry’s most admired business leader.Sir Ken, who runs Morrisons, picked up The Grocer Cup for Outstanding Business Achievement at the IGD Food Industry Awards in...
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Holsten’s trade customer focus
Holsten UK has created a dedicated customer marketing team to improve its service to trade customers.Ben Peters is promoted from marketing manager to head the team as marketing director. In addition, Andy Bolton becomes on-trade customer...
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Sykes hits out over cuts
Leading retailers have dismissed claims by one of the UK’s top manufacturers that their focus on price cutting is destroying brand value.Speaking at the IGD Convention, Nestlé UK chairman and chief executive Alistair Sykes said: “In the...
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The future with deflationary pricing
from Grahame Smith, Executive Coaching, Exmouth, DevonSir; The two articles in your October 4 issue on trade investment and innovation indicate how wide the gulf is between suppliers and retailers. The Saturday Essay by Tony...
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Lamb demand proves resilient
The assumption of mutton and lamb as a commodity sector in decline is being challenged by strong demand in retail and catering.Ironically, the evidence has emerged during a period of almost unprecedented upheaval in the sheep industry, both...
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Dips’ long shelf life
One product making a big impact among buyers in the US pavilion was a range of shelf-stable houmous dips from ZBI.It sounds simple enough, but the Wild Garden range took four years to develop and is said to be the first ambient houmous...
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Jamie Oliver to endorse Olivado
New Zealand avocado oil brand Olivado has scored a major coup – by signing up celebrity chef Jamie Oliver.The TV star and Sainsbury’s advertising frontman has agreed to endorse the brand after discovering it during a trip to New Zealand two...
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P&H profit exceeds MBO target
P&H McLane has reported profit well ahead of target in its first full year of trading following the £172m management buyout in February last year.Chairman Christopher Adams said the £13.5m profit before tax exceeded the MBO target by £4.1m...