All news articles – Page 3890
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News
Onpack brand ads launched by JS
Sainsbury is to launch advertising messages from brands on a range of own label fresh produce in a first for the industry. The initiative, which will be launched at the end of the month, means customers could pick up a pack of mince on which...
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WKD strength reduced to 5%
Beverage Brands is reducing the alcoholic strength of its WKD ready-to-drink brand to make it more competitive.The move will see the range’s spirit content drop from 5.5% to 5% abv with the duty saving being passed on to the trade rather...
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DCS Europe’s top lines at 99p
Toiletries and household goods distributor DCS Europe has launched a new promotion enabling retailers to stock top brands such as Flash, Colgate and Cussons for 99p.DCS customers, which include TM Retail, Poundland and Blueheath, will be...
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Tango Apple goes active
Britvic is throwing its Tango Apple brand out into the streets as part of a £2m marketing push.The money is being ploughed into a Big Drench Roadshow initiative which will take place for three weeks from October 11.Visiting 12 major...
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Onpack brand ads launched by JS
Sainsbury is set to launch advertising messages from third party brands on a range of own label produce. The initiative, which will be launched over the next two months, means customers could pick up a pack of mince on which the label would...
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Survey points to value of ads
Food, drink and tobacco brands account for over a quarter of all expenditure on point of purchase advertising, according to the first ever study into the size of the instore media market. These sectors come in at 27% of all PoP advertising...
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Gillette ordered to pull advert
Gillette has been ordered to pull its latest TV ad campaign for Right Guard deodorant after a “significant number” of viewers complained that it reminded them of the September 11 disaster.The execution, which shows an office worker fleeing a...
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Archers extended into wine
Diageo is throwing its Archers schnapps brand into the wine arena with the launch of a new sparkling line.Archers Eden combines fruit schnapps and wine and comes in Berry Rosé and Citrus White variants.The 5% abv drink will be...
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Kent goes on Asda shelves
Asda is stocking apples sourced locally in its 11 Kent stores following a successful trial with strawberries last year.The retailer is working with Kent County Council’s Produced in Kent initiative to promote the apples. The fruit will be...
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A weighty avocado
Tesco is gearing up to sell a two and a half pound avocado, eight times larger than the standard fruit.The retailer is stocking the South African avocado, which is grown naturally, and claims it is enough to feed a family of six.A...
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Shoppers reveal high level of bread price awareness
Over 40% of shoppers interviewed for this week’s Shoppers’ Eye category research recalled the price of the bread they had picked up and a quarter were aware the price had changed.Eight out of 10 of these said the price had...
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Tesco back at the top
Tesco reclaims the top spot in the chart this week forcing Morrisons down to second place. Tesco is particularly strong on health and beauty while Morrisons continues to be dominated by multibuy offers.Elsewhere in the chart, Asda...
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The beast of bentonville
>>wal-mart’s pr challenge...a welcome end to safeway uncertainty...When Business Week – that bastion of American capitalism – runs a cover story asking whether Wal-Mart has got too powerful, it does make you sit up and take note....
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Dogs get a beefy drink
Pampered pooches can now be indulged with a beef-flavoured drink instead of plain old water thanks to a new product called Alpha Max.Launched this month, the new offering is positioned as a tasty and healthy alternative to water and is...
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Six of the best petfood buyers
>>nominated this monthbuyer, petcareasdaAlam worked for design agency Walker Pinfold Associates before going travelling in 1997. On his return he joined Asda as a healthcare and pharmacy trading assistant. He became a...
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Tetley branches out into speciality tea offerings
Tetley is continuing its bid to rejuvenate the tea market by launching two new ranges of speciality brews.The company is taking a leaf out of its foreign operations’ book by introducing traditional tea drinkers to speciality offerings under...
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Bread: a complex repertoire
With nearly half of shoppers’ buying bread more than once a week and 41% buying weekly, the category has the highest purchasing frequency that Visuality has captured since conducting its shopper research for The Grocer.Customers in this...
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Brylcreemfinds love
A hair-styling version of the Karma Sutra is the theme of a print ad campaign for new products in Brylcreem’s men’s hairstyling range.Made by Aardman Studios, creators of Wallace and Gromit, the ads introduce the new Brylcreem Reshaper...
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‘Staggering’ cost of BSE
Experts estimate the long-term costs of BSE in cattle to be close to 1100bn worldwide.A study by an international group, led by professor Patrick Cunningham of Trinity College Dublin, criticised government supervision, farming methods and...
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How we do it: Safeway’s buying manager Ria Konkon
>>the aim is to provide a destination shop for home entertainmentSafeway’s home entertainment offer has expanded and evolved from the limited range that we and other grocers used to provide. Most of our stores used to have between...