All news articles – Page 4271
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News
New Fetzer varietals; Bonterra stands alone
Brown Forman is increasing the weight behind its Fetzer and Bonterra wine brands in the UK. Fetzer is adding two dual varietals at £5.99 which will fit in just below its premium varietal range. The Chardonnay/Voignier and Zinfandel/Shiraz are being...
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Human resources: Asda seeks talent among minorities
Asda has launched a campaign to boost its recruitment and promotion levels among ethnic minorities. Called Talent Race, the campaign has begun with the distribution of leaflets in stores to attract recruits. In addition, workshops will be held for...
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Sandwiches get major brand leverage with arrival of Heinz
Exclusive Karen Dempsey Heinz is going into chilled for the first time with a range of branded sandwiches. The 10-strong range is traditional rather than fancy. But the sandwiches do bring new uses for Heinz staple products such as John West...
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First impressions: Pampers New Baby with Total Care
Five week old Caitlin Dalgetty volunteered her mother Debbie's writing skills and her own bottom to test some new nappies As I'm a first-time mum, my five week old daughter Caitlin has already been tester for many of my instinctive' motherhood...
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Nestlé cool over backing for ice cream
Exclusive Mary Carmichael Nestlé is adding six products to its ice cream portfolio this year and focusing on its five major brands, but it's not offering much on the consumer marketing menu. The company plans trade ads from March. "We're focusing...
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Island of Ireland: water / beverages
an editorial supplement to The Grocer The new liquid gold There's much work going on with water, the most dynamic soft drink either side of the border, and brands must counter the booming own label players to prevent it becoming a commodity....
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Tio Pepe takes on a modern wine styling in FDB bid to revive
The seemingly impossible task of putting life back into the sherry market is being attempted by First Drinks Brands. It took on the agency for Gonzalez Byass world leading fino sherry Tio Pepe a year ago and the two companies have been working on a...
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Independent retailers: Last chance saloon' gets wine Bluepr
An initiative launched this week by leading wholesalers and wine suppliers aims to give independent retailers the tools to tackle the multiples' stranglehold on the UK wine market. Coordinated by the Federation of Wholesale Distributors and funded...
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Internet training: State link boosts Tesco.com
Tesco's partnership with the government to set up instore internet cafes is a key part of its strategy to boost sales at its online shopping arm, said Tesco.com chief executive John Browett. While helping to fulfil the government's commitment to...
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Brandwatch profile: breakfast cereal
Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV Total 51,784 1,207 ...
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Island of Ireland: bread
an editorial supplement to The Grocer Something's got to give The bakers are fed up with the crust they earn for a loaf and protest that the squeeze has robbed them of money for npd to fight their way out. Elaine Watson reports Last year was not...
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Pigmeat: Nick Brown's focus is on farmers wanting to get out
Rest of the EU bouncing back, but not the UK; banks reluctant to lend more Permanent contraction of the British pig industry and a consequent need for restructuring of the processing sector and the distribution system seemed increasingly likely...
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Ideal for first time buyers
High profit margins and low rent make the Costcutter in Hinckley Road, Leicester, ideal for first time buyers, says agent Dowling Kerr. On a busy main road in an expanding area of Leicester, weekly sales are £12,000 and growing. The sale of...
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Tasting panel: TINTARA CABERNET SAUVIGNON
From BRL Hardy. One of a new premium range from South Australia launched last month and created as the next step up for Hardy drinkers. Abv: 13.5% Price: £9.99 TARGET CONSUMER Mary O'Brien, 39, is an education officer for special needs at...
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Lamb: New Zealand calls a halt to promotions in the UK
NZ suppliers careful not to be seen exploiting home producers' misfortunes New Zealand lamb suppliers have halted promotion in the UK, a decision highlighting the conflicting pressures on the market here. "We've pulled our consumer advertising, on...
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Canned foods: More ringpulls wanted
Canned goods importers are facing growing pressure from retailers to step up their efforts to widen the availability of ringpull cans. Domestically produced products have been on the shelves in this format for some time. But persuading overseas...
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Good cause marketing: Virtuous circles
Linking a brand to a good cause creates winners all round according to advocates of the strategy. But Helen Gregory asks if it really is that simple You've got the glossy promotional leaflets, a slick poster campaign and tried offering two for...
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Cosmo centres
A chain of Cosmopolitan-branded lifestyle centres is to open in the UK under the banner Cosmopolitan Life. The National Magazine Company and Hearst Magazines have signed an agreement with Debuilt for the centres. They will be designed to offer...
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An Easter with character
Bon Bon Buddies has brought out a raft of kids' products for Easter that contain character licensed collectable items. The range includes a Digimon Agumon coin bank filled with chocolate eggs (rsp £3.99), a Pokémon Easter egg with a Pikachu keyring...
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Cider's Spartan lifestyle
Somerset producer Thatchers is carving a niche for itself in the premium cider market in the off-trade. Its collection of single variety ciders have won listings in most of the major multiples. And it is now introducing another variant into the...