Asda has rolled out technology across hundreds of Asda Express stores that unifies orders coming in from on-demand marketplaces such as Uber Eats, Just Eat and Deliveroo.
Through a partnership with Deliverect, the tech organises orders from multiple delivery channels “into a single operational flow”.
“Quick commerce is a key area of growth for Asda, and we’ve already seen demand for this service where it has been introduced at our Express sites,” said James Laws, senior director channel operations, wholesale and convenience, Asda.
“By partnering with Deliverect we’ve been able to simplify processes for our colleagues, allowing them to provide the service that our customers expect when ordering rapid delivery,” he added.
The Deliverect platform is expected to be rolled out to further Express stores through this year.
The platform takes orders from the marketplaces, which are “integrated directly into store workflows” so improving picking accuracy and efficiency, while “cleanly injecting completed orders into Asda’s internal systems” for accurate reconciliation and reporting.
Product availability, assortment and pricing on the on-demand apps was also continuously aligned with Asda’s internal systems, reducing discrepancies and manual intervention, Deliverect said.
The single platform also means central teams can more easily manage digital operations across the estate, including trading hours, channel availability, scheduling and automation, alongside performance monitoring, device oversight and reporting.
“From day one, this has been a true collaboration. Delivering strong results in digital commerce isn’t just about having the right technology, it is about how that technology is applied operationally,” said Joe Heather, regional general manager northern Europe, Deliverect.
“Asda has an exceptional team, and together we have built a model that works consistently in-store, supports central operations, and performs at scale across multiple channels,” he added.
Deliverect said the platform gave Asda “the flexibility to expand and adapt its channel mix over time” such as by integrating new marketplaces, connecting with third-party logistics providers, and introducing new digital touchpoints.
“With a platform built for interoperability and scale, Asda is well positioned to continue evolving its on-demand offering, with the freedom to plug in new capabilities and partners as customer expectations and the grocery landscape continue to shift,” the company said.
Deliverect – whose software is used by restaurants globally to manage orders and deliveries – expanded into the grocery and convenience sector in 2024.
Partners include Spar, EG Group, and One Stop – the latter having rolled out the software to manage its on-demand delivery operations across its estate since 2024.
Having forged deals with multiple delivery apps, supermarkets are working to better manage the orders they receive from them.
Earlier this month, Iceland launched a proof-of-value trial of an order picking solution that aggregates orders from delivery apps and online marketplaces into a single app and device. The discounter has signed an agreement to test StrongPoint’s order picking software to fulfil “all its grocery e-commerce orders, including both scheduled deliveries and quick commerce orders”.
This week, Snappy Technologies launched a new service that allows retailers to consolidate and manage orders with various delivery partners under one system, following a trial last year with Southern Co-op and Heart of England Co-op.
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