Birds Eye suffers as shoppers return to ‘savvy tactics’ of cost of living crisis

By Dominic Bernard2025-10-06T08:36:00

Birds Eye Green Cuisine 090522_Battered Fish (2)

The £21.4m drop in revenues hit the company’s operating margin, which decreased to 13.3% from 14.3% – though remained significantly above pre-pandemic levels

Birds Eye’s turnover and operating profits have fallen, as shoppers return to “savvy tactics” learned in the cost of living crisis to seek out value for money.

Birds Eye suffers as shoppers return to ‘savvy tactics’ of cost of living crisis

Want access to this article?

Register for LIMITED access

Get PREMIUM access for £1 a week