Greggs CEO Roisin Currie has confirmed there are no current plans to increase prices further, despite having warned profits will be under pressure this year.
The food-to-go chain’s total sales for 2025 increased 6.8% to £2.2bn. However, full-year like-for-like growth of 2.4% fell below the 5.5% growth achieved in 2024, which it attributed to ”subdued consumer confidence”.
Currie said today (8 January) there “aren’t any plans for any further price rises just now”. However, she added that the retailer would “continue to keep that under review alongside cost inflation”.
“We expect cost inflation to be lower this year, lower than it’s been for a number of years. So I think that will potentially give a bit of respite to the consumer.”
In October, Greggs increased the price of its breakfast deal from £3.95 to £4.50 and its two-part deal from £2.95 to £3.15, alongside 5p rises across several other products including its Empire Biscuit.
Despite this, sales in the three months to 27 December increased by 7.4%, with like-for-like growth of 2.9%.
“We made good progress in 2025, in a challenging year where subdued consumer confidence impacted the food-to-go market,” Currie said.
“Against this backdrop, I’m pleased Greggs outperformed the wider market and increased its market share of visits. We enter 2026 with a strong pipeline of new opportunities to make Greggs even more convenient for customers.”
Looking ahead, she said the evening daypart, which had seen gains from a market share perspective, continued to be “a very important part of the strategic plan”, as Greggs looks to experiment with its product offering.
Greggs currently offers pizza slices and pizza boxes, which are available for delivery via Uber Eats and Just Eat. Currie said that the next part of Greggs’ plan in this space was to “become known” for offering these evening pizza deliveries.
”We’ve always said that we believe this [the evening daypart] would be a slow build, very similar to how we saw breakfast evolve over many years and obviously we’re now number one in terms of market share for breakfast. We continue to be excited by the performance that we see in evening.”
The bakery chain will also be “leaning into nutritional trends this year” as consumers are ”looking for smaller portions, for more information on areas such as protein and fibre”.
“We’re making sure that in the breadth of our range we can offer those choices to the customer,” Currie said. Last year, Greggs launched a two-pack of boiled eggs, a wider selection of protein drinks, and continues to serve items such as salads, flatbreads and chicken. Just yesterday, it also unveiled a new high-fibre, high-protein overnight oat product.
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