Caffè Nero has appointed Alistair Boyd as its head of new channels development in the UK.
The role will focus on further developing strategic partnerships with retailers to grow the coffee chain’s non-store presence and market share.
It will also involve expanding key partnerships for Aroma, the group’s B2B and wholesale specialty coffee brand, to take the business deeper into wholesale, catering and offices.
Boyd brings more than 15 years of experience leading channel development across hospitality and beverage brands to the role.
Most recently, he spent more than two-and-a-half years leading channel development across Starbucks’ EMEA division.
Prior to this, Boyd spent six years at PepsiCo, most recently as senior commercial manager for UK beverages, and also spent more than three years at Molson Coors.
He also brings previous retail and leisure experience with 20th Century Fox and John Lewis to the position.
“I’m delighted to welcome Alistair to the team,” said Caffè Nero UK CEO Lysa Hardy. “New channels is a hugely important part of our growth ambition for Caffè Nero in the UK. We have built a strong business beyond our coffee houses, but there is much more opportunity ahead.
“Our ambition is to establish Caffè Nero Coffee at Home as a leading premium at-home coffee brand, while significantly growing our wholesale business through Aroma. Alistair’s appointment is an important step in accelerating that ambition.”
Boyd added: “It’s fantastic to be joining the Caffè Nero team. It’s a premium coffee brand, with an amazing reputation for coffee quality and great service. I’m excited to be joining an independent family-owned and run business, and I think we have huge potential to grow the new channels side of it. I can’t wait to get started.”
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