Private label biscuits giant Cerealto’s revenues have swollen to €574m after a multi-year investment programme boosted capacity and innovation.
Cerealto’s turnover grew 9.3% in the year to 31 December 2025, as the group benefited from a three-year, €153m investment programme completed that year.
The investment has helped Cerealto unlock significant amounts of new revenue in co-manufacturing deals with branded players in the market. The group launched 277 new products in 2025.
“Cereal-based foods is a hugely dynamic category operating at the cross-section of several consumer trends – from the rise in fibre and protein to the shift towards more flexible snacking occasions,” explained CEO Bosco Fonts.
“Our depth of specialism and innovation capabilities have allowed us to support clients in responding to those changes and to develop new recipes, formats and solutions adapted to evolving consumer needs.”
New products in the year included chia seed crackers and protein- and fibre-rich recipes developed to cater to consumers’ appetite for healthy foods – as well as, conversely, more premium and indulgent products including sticky toffee custard creams.
The PE-backed group has secured a €110m financing facility to support further growth. It plans to invest nearly €9m in the UK in 2026, including a 2.5 million kg annual capacity increase to its rice cake factory in Worksop.
Cerealto’s EBITDA increased 12% to €53m in the year, which also saw a 10.5% reduction in carbon emissions.
The group has sharpened its focus on biscuits with the divestment of its Spansih pasta business; it likewise expanded its US footprint with the acquisition of organic snack manufacturer Fresca Foods in late 2025.
Fonts called 2025 a “year of strong progress” in the face of a challenging market.
“We delivered several key milestones, supported by a significant investment effort across the business. We have invested more than €153m over the last four years to strengthen our industrial capabilities and support our international expansion, consolidate focus on our core categories and strengthen our value proposition for clients and consumers.”
He added: “With further investments planned across Europe and the US, we are well-positioned to continue growing, strengthening our competitiveness and building on this momentum in the years ahead.”
No comments yet