An app that keeps track of users’ cupboard and fridge contents and when it expires has launched a digital coin that rewards users for “taking important, waste-reducing actions in their kitchens”.
Remy – which claims to be “Europe’s first AI Kitchen Assistant” – has launched RemyCoin, which can be earned weekly for actions like cooking with ingredients before they expire and adding new ingredients to track in the app.
The closer an ingredient is to its expiry date, the more RemyCoin users earn, turning “last-minute saves” into “instant rewards”. It worked to “turn sustainability into a game”, the company said.
Users accrue coins in their Remy Wallet and can redeem them for rewards such as gift cards at major supermarkets, reduced app subscriptions or “altruistic rewards” such as donating meals to charity.
RemyCoin rewards will soon expand to include perks from local cafés, restaurants and online partners, the app said.
“I’m a competitor at heart, so gamifying Remy with RemyCoin was a no-brainer for me,” said Conrad Kissling, co-founder and CEO of Remy. “What excites me most is that, through RemyCoin, we’re not only improving the Remy experience, but we’re doing it in a way where everyone wins: our users save more, the planet benefits from reduced waste, and our partners gain from stronger loyalty. In my opinion, that’s the kind of competition that’s worth creating.”
Remy said closed beta testing of the gamified new features of the app saw 30-day retention increased by close to 30%, food usage increase from 93% to 98%, and household food waste reduce by 85%.
Earlier this year the household food management app announced integration with a user’s Tesco account so they can “effortlessly understand what’s in their kitchen” and “buy what’s missing” without any manual input.
Using Remy’s ‘QuickSync’ tool, app users build a shopping list and can instantly auto-populate their Tesco shopping baskets in “under five clicks”. They can also automatically import Tesco online purchases into the app for tracking, expiration notifications and smart recipe suggestions to “ensure nothing goes to waste”.
The company – which describes itself as an “AI-driven, fully automated digital kitchen management app” – was launched in January this year by university friends Jake Blaisdell and Kissling, and claims to be “Europe’s first AI-driven platform dedicated to tackling food waste in the home”. It can suggest what users make with the food they have using a proprietary recipe recommendation model, which delivers “hyper-personalised recipes” tailored to users’ soon-to-expire ingredients, allergies and dietary preferences.
In March, Remy acquired rival Kitche in order to “drastically scale its user base”.
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