Canard-Duchêne is spending £250,000 on a national press and lifestyle magazine campaign from now until the end of the summer. The gracefully made, disgracefully enjoyable' execution is aimed at upmarket 25 to 44 year old regular champagne drinkers. Brand manager at Paragon Vintners Vanessa Kverndal said: "We wanted a campaign which communicated the sans formalité' message." {{DRINKS }}