Pukka has added five savoury pastry products for autumn.
The lineup comprises Hog Roast Slice, Thai Red Curry Chicken Parcel, Creamy Pepper Steak Pie, The Big One Minced Beef & Onion and Festive Pie (from £1.50-£4).
Hog Roast Slice contains pulled pork, paired with chopped apple and bramley apple sauce.
Thai Red Curry Chicken Parcel joins Pukka’s World Flavours range, launched in October to lure younger shoppers.
Creamy Pepper Steak Pie gives the classic steak pie a twist, with the addition of “creamy peppercorn gravy”.
As Minced Beef & Onion is one of Pukka’s “top three individual pie recipes” in terms of sales, it was “a natural next step for the brand to extend” the variant into a larger, sharing format, it said.
Finally, Festive Pie, combining chicken, sausage, bacon, pork stuffing, carrots, cranberries and gravy, has returned for a second year “due to popular demand”. In 2025, 10p from every pie sold will be donated to the Young Lives vs Cancer charity.
The innovations will begin rolling into major retailers this month, starting with Hog Roast Slice and Creamy Pepper Steak Pie launching into Morrisons on 16 September.
Pukka hopes they will “drive excitement into the category”.
“This autumn, we’re catering to loyal fans with unique twists on classic winter warmers, while attracting new customers with fusion flavours and limited-edition launches,” said Pukka CEO Isaac Fisher.
The launches will be backed by an ongoing TV campaign, alongside PR and social media activity.
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