Sainsbury’s value bid wins over consumers to deliver volume gains

Devil Wears Prada campaign store wrap

Grocery sales grew 3.6% to £7.6bn in the 16 weeks to 20 June 2026 despite tough prior year comparatives and fierce competition from the other mults

Sainsbury’s “strong focus” on value has helped the supermarket beat the market and win volume gains in the first quarter of 2026.

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