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Tesco appeals for supplier support on ‘food first’ strategy
By Ian Quinn2026-04-30T11:11:00
Tesco last week unveiled a new set of strategic priorities, promising to turn up the heat on rivals by investing in quality and innovation as well as price
Tesco has urged suppliers to back its new “food first” strategy, which will see the UK’s biggest supermarket vow to deliver the best in quality as well as market share.
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