Vimto maker Nichols lifts profits after shift to new asset-light model

Vimto Energy Zero Tropical Cooler

Vimto scored its highest-ever retail sales value in the year of £129.1m as it launched new products and gained market share across squash, energy drinks and RTD subcategories

Profits have surged at Vimto maker Nichols thanks to its strategic shift to focus on the bottom line and exit low-margin lines.

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