The real world seems a very dull after spending some time at UK Toy Fair.
It’s one of the few places where you can see, in the space of a few minutes, the Queen and Prince Phillip playing chess (or lookalikes, anyway), Peppa Pig standing next to Optimus Prime and a 7’ knight riding a child’s scooter.
For three days this week, many of the biggest names in toys gathered at Olympia to see, and buy, the latest products the industry has to offer.
Moshi Monsters had a huge presence at the show in a wide range of licensed forms, as did blind-packed pocket-money collectibles, although the most striking trend in new product development was the host of toys that interacted in various ways with smartphone apps.
Here, The Grocer highlights just a few of the innovations that caught its eye.