United Biscuits (UB)’s acquisition of The Jacob’s Bakery and its subsidiaries will not be referred to the Competition Commission by the Office of Fair Trading (OFT).
The acquisition of Jacobs from Groupe Danone will therefore be completed no September 20, 2004, and UB will then begin the process of integrating Jacob’s and UB’s UK businesses.
Malcolm Richie, UB’s chief executive, said: “We are delighted with the OFT’s decision….The combined UB and Jacob’s business will enable us to offer customers and consumers a complementary portfolio of leading household brands which will provide an excellent platform for long-term growth.”
The acquisition of Jacobs from Groupe Danone will therefore be completed no September 20, 2004, and UB will then begin the process of integrating Jacob’s and UB’s UK businesses.
Malcolm Richie, UB’s chief executive, said: “We are delighted with the OFT’s decision….The combined UB and Jacob’s business will enable us to offer customers and consumers a complementary portfolio of leading household brands which will provide an excellent platform for long-term growth.”
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