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Rapid grocer Gopuff is offering a small selection of fruit & vegetables for 10p as part of a promotion.

Until 4 December, the quick commerce player’s customers can order a bunch of bananas, grapefruit, red pepper, broccoli or cucumber for 10p each. The 10p items are limited to three of each item per order.

The promotion is being supported by a digital, print and out-of-home marketing campaign, and according to Gopuff shoppers have already “taken notice”.

In anticipation of demand, ahead of the promotion launching last week, Gopuff said it ramped up inventory by five times average volumes “yet ran out of stock on day one within hours”.

“The inventory has since been corrected and all items are available,” the company added.

The fresh produce involved in the promotion is being supplied by Morrisons and Wholegood.

It is the latest value drive for the rapid grocer which in August started price-beating Tesco superstores on more than 200 essentials.

The cheaper-than-Tesco prices are available for members of Gopuff’s paid-for subscription offering, FAM.

In June this year, the quick commerce player boosted its proposition with a section of its app called ‘Morrisons Corner’, in which users can shop Morrisons own-label products as a “better-value alternative to big brands”.

Like rival rapid grocers, Gopuff has struggled to reach profitability as demand drops following the pandemic-prompted boom.

To maintain demand through the cost of living crisis, the sector has been working to present good value. Earlier this year Getir temporarily slashed the price of around a quarter of its groceries and household goods by half or more, in a bid to help customers deal with soaring food inflation.

The latest promotion only applies to customers ordering from nearby Gopuff’s 21 dark stores in London.