in babycare Procter & Gamble is adding to its babycare stable with the launch of Kandoo toilet wipes, and is backing the newcomer with a £4.5m spend. Rolling out this week, the melon-scented, moist, flushable wipes aim to encourage potty-trained three to seven-year-olds to be more independent. They come in purple and lime pop-up tubs featuring a frog character, who also stars in TV ads from September. {{P&P }}

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