What does it take to make dandruff control sexy? Nurses cavorting in a shower with a naked man, according to P&G.
Its steamy new Head & Shoulders TV ad is designed to educate consumers about "the sensual experiences" created by its products' fragrances.
The new commercial, which is on air now, features a hunky footballer who is joined in the shower by six sexy nurses who sing to him about the smell and benefits of the range. The end frame carries a 'Making heads happier' strapline.
The "flirtatious" new brand personality would help position the brand as a treat for the nose as well as the scalp, P&G said. "The campaign adds a playful edge to the brand and will help it appeal to a wider consumer group, as well as entertain them," said P&G trade communications manager Paul Lettice.
The TV ad, which will run from now until the end of August, is being supported by online, outdoor and press advertising.
Its steamy new Head & Shoulders TV ad is designed to educate consumers about "the sensual experiences" created by its products' fragrances.
The new commercial, which is on air now, features a hunky footballer who is joined in the shower by six sexy nurses who sing to him about the smell and benefits of the range. The end frame carries a 'Making heads happier' strapline.
The "flirtatious" new brand personality would help position the brand as a treat for the nose as well as the scalp, P&G said. "The campaign adds a playful edge to the brand and will help it appeal to a wider consumer group, as well as entertain them," said P&G trade communications manager Paul Lettice.
The TV ad, which will run from now until the end of August, is being supported by online, outdoor and press advertising.
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