Worth £3.8bn across chilled and frozen [Numerator], seafood is one of grocery’s most valuable growth opportunities, with plenty to attract shopper spend. Yet the category is still not reaching its full potential. Discover what’s holding it back and how retailers can unlock further sales.
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Despite its popularity, seafood has struggled to keep pace with the way consumers eat today, with purchasing heavily concentrated around a small number of species and traditional meal occasions. Find out how the category is divided up and what measures retailers can take to turn seafood appetite into action.
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