As consumers change their at-home eating habits, informal eating and small plates now represent nearly 2bn occasions each year [TCFG]. As a result the total deli category has grown to over £10bn [NIQ]. So how can retailers capitalise and grow this trending category in their stores? 

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Within the overall deli category, Mediterranean Deli is outperforming the wider market, growing in both volume and value. Discover how eating occasions are developing, what is attracting consumers to this subcategory and how an insight into changing shopper behaviours can help retailers capitalise fully on the latest trends.

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